Employer Branding Trends from Employer Branding Insights 2011

Universum will share in a number of upcoming blog posts, findings from its Employer Branding Insights 2011 report. During December 2010 to January 2011, Universum interviewed 632 global employers in Europe, the Americas and Asia. The majority of respondents were at manager/director level in HR, recruitment, or employer branding functions. Based on the data gathered, it was possible to identify a number of clear trends.

Trend no. 1:  Talent investments have a clear impact on both company revenue and recruitment costs

 • 51% of employers believe that not having the right people had some effect on their company losing business.

• 60% of employers agree that cutting talent attraction budgets will yield higher recruitment costs.

Click on charts to see them in full size. Talent investments have a clear impact on both company revenue and recruitment costs

Implication: as human capital becomes a greater component of corporate assets, investments in talent attraction will give companies the ability to deliver on market expectations. Failing to secure human capital will lead to a loss of business.