International companies are increasingly focusing on emerging markets for the growth of their business, given the pace of the economic development, size of the prospective markets and the cost advantage in many areas. This growth is fully dependent on the success of attracting and retaining the right talent to run and develop the operations. Yet finding the right people has been difficult. Similarly, in the developed nations, companies are faced with the challenges of an ageing population and a shortage of skilled workers – this has lead to the so-called War for Talent.

Universum, the global leader in Employer Branding, presents key arguments of why employer branding should be a core component of your organization’s strategy.  We explore the career and employer preferences of today’s students – or tomorrow your employees. We will discuss how to measure your activities, to ensure that you are implementing the right activities, and how to communicate to talent to fulfill your recruitment needs. Employer branding will help you be more successful in the recruitment and retention of top talent.

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To register for this complimentary webinar, please follow this link: http://www.ere.net/webinars/global-trends-in-employer-branding-and.asp

In the last issue of Universum Quarterly, I wrote about how to adjust your external employer branding strategy during a recession. Note that I say adjust – not halt. Now, I want to discuss a second fundamental aspect of employer branding: internal branding. And just like external branding, internal communication of your employer brand should continue during a recession. It may look a little different, but it is very important to keep it going, for the following reasons: Read the rest of this entry »