Yesterday Universum released it’s very first annual IDEAL employer rankings by young professionals.

Universum surveyed 10,306 young professionals, defined as college graduates with 1 to 8 years of professional experience, and asked them to pick their most ideal employers.

The results have caused quite a stir with Google (chosen by 25% of young professionals) nearly doubling its next closest competitor, Apple (13%).

Perhaps the biggest theme that can be drawn from the rankings is that young professionals are drawn to the jobs with the most financial stability. This can be seen with major tech companies and government jobs leading the way over many other employer brands.

You can read more analysis into the Universum rankings and see the ideal employer list in its entirety in the Wall Street Journal:

http://online.wsj.com/article/SB10001424052748703512404576208702115862760.html?mod=WSJ_Careers_CareerJournal_4

So your company ranked among the 2010 IDEAL Employers, now what? It’s time to use feedback from your target audience to improve communication and understand your position in the market.

Join us this Thursday, July 22nd at 2pm to learn more! Joel Quast, Senior Consultant at Universum, will share valuable information in this webinar.

Register now at: https://universumusa.ilinc.com/register/bxcrmfk

Based on more than 22,859 employer evaluations, reflecting the opinions of approximately 9,956 undergraduate students, Universum – Americas presents the 2010 Canada Top IDEAL^TM Employers

With the Government/public service industry showing up in the top three preferred industries among all fields of study (Business/Communication/Law, Engineering/IT/Natural Sciences, Liberal Arts/Fine Arts/Education/Social Sciences and Health/Medicine), it is only appropriate that the top ranked companies follow suit.

Based on the frequency of being selected as an IDEAL^TM employer, Universum produces an IDEAL^TM employer ranking, dubbed the Universum Top 100. The rankings reflect the level of employer attractiveness that companies or organizations have on the recruitment market, and consequently the strength of their employer brands.

“Since Canadian student career goals of job stability and serving society’s greater good were of high importance this year, it’s no surprise that they are choosing the Government of Canada as a top employer,” said Tracy Lynn Drye, Senior Vice President of Employer Branding at Universum, “We have actually seen this as a global trend. Undergraduate students around the world have expressed interest in beginning their career with the government, starting even prior to the economic challenges facing many markets.”

The first 10 IDEAL^TM Employers, segmented by their main field of study are:

Business/Communication/Law: 1. Government of Canada, 2. Apple, 3. Google, 4. Bank of Canada, 5. Provincial Government, 6. Deloitte, 7. L’Oréal, 8. Air Canada,9. Canada Revenue Agency, 10. KPMG

Liberal Arts/Fine Arts/Education/Social Science: 1. Government of Canada, 2. Provincial Government, 3. Health Canada, 4. Google, 5.Apple, 6. Canadian Broadcasting Corporation, 7. Canadian Security Intelligence Service (CSIS), 8. Air Canada,9. Public Service Commission, 10. L’Oréal

Engineering/IT/Natural Sciences:  1.Governement of Canada, 2. Health Canada, 3. Google, 4. Provincial Government, 5.Apple, 6. Microsoft, 7. Canadian Natural Resources Limited, 8. Research In Motion (RIM),9. Bombardier, 10. IBM

Health/Medicine: 1. Health Canada, 2. Government of Canada, 3. Provincial Government, 4. Google, Johnson & Johnson, 6. GlaxoSmithKline, 7. Pfizer, 8. Apple,9. Air Canada, 10. L’Oréal

To view the Universum Top 100 go to http://www.universumglobal.com/Canada-Undergraduate-Rankings