International companies are increasingly focusing on emerging markets for the growth of their business, given the pace of the economic development, size of the prospective markets and the cost advantage in many areas. This growth is fully dependent on the success of attracting and retaining the right talent to run and develop the operations. Yet finding the right people has been difficult. Similarly, in the developed nations, companies are faced with the challenges of an ageing population and a shortage of skilled workers – this has lead to the so-called War for Talent.

Universum, the global leader in Employer Branding, presents key arguments of why employer branding should be a core component of your organization’s strategy.  We explore the career and employer preferences of today’s students – or tomorrow your employees. We will discuss how to measure your activities, to ensure that you are implementing the right activities, and how to communicate to talent to fulfill your recruitment needs. Employer branding will help you be more successful in the recruitment and retention of top talent.

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To register for this complimentary webinar, please follow this link: http://www.ere.net/webinars/global-trends-in-employer-branding-and.asp

Strategy and objectives are the starting point for any employer brand (EB) and should be designed to guide practitioners through the process, towards defined and measurable goals. Of course, the EB strategy and objectives must complement the overall business plan and must be created to aid supply of the specific people resources required to drive that business forward. This recession has caused employers to re-visit their business plans and squeeze them to suit current conditions. The EB plan must also be re-visited so it remains able to support the business plan. Read the rest of this entry »