What can an employer do to remain in the minds of students during a hiring freeze?

It’s important for employers to stay top of mind during a hiring freeze and not abandon the image and presence they have spent resources and time to establish. Employer Brand impressions are created mostly during the undergraduate years, when students are researching companies, searching internships and learning about your brand and offer. Avoid disappearing fully from campuses that matter to you now, or are likely to matter to you at all in the future. Otherwise you may be forced to rebuild your brand when the economy gets better and need students from that campus. The rule of thumb we hear cited by our friends and clients so often is as follows: one year off of a campus takes three years to fully repair. Read the rest of this entry »