A recent survey of working professionals by employer branding firm Universum found that different generations have different career goals. The survey reveals that young professionals strive for work-life balance, while job stability is on top of senior professionals’ wish lists. This is a prime example that we are living in a world that consists of a multi-generational workforce and we need to listen to each generation’s needs.
Most companies are faced with managing a multi-generational workforce, and different generations come with a gap in career goals. For young professionals, defined by those under 40 with a college degree and fewer than eight years of professional experience, work-life balance is the number one goal. This can be said for all young professionals, as the data, no matter how look at it, shows that the top two career goals stay the same: “Work/Life Balance” and “To be secure or stable in my job.”
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A recent survey* of young professionals by employer branding firm Universum found that job satisfaction among young professionals in the United States dropped precipitously in comparison to other countries. In 2010, the satisfaction among young professionals in the United States led all countries for which comparable data is available. In 2011, the United States slipped to third behind Norway and Sweden.
Participants were asked to rate their satisfaction with their current employer on a scale of 1-10. This year, the average in the United States was a 6.9, dropping from a 7.2 in 2010. China, a 6.3 in 2010, rose to a 6.5 in 2011 along with Sweden (7.0 to 7.1) and Norway (7.1 to 7.2). The only other country to drop was Poland, falling from a 6.3 in 2010 all the way down to a 5.8 in 2011.
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A recent survey* conducted by employer branding firm, Universum, found that 71 percent of young professionals are interested in changing employers — 72 percent having applied for a job in the last 12 months. Moreover, 26 percent are interested in changing employers within the next six months.
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Universum is pleased to announce the acquisition of Campus Strategic Partners LLC and the additions of John Flato and Vicki Lynn to the Universum family. Lynn and Flato bring a combined 40 plus years of industry experience to the company, and will be integral in Universum’s strategic growth in 2012.
John and Vicki have led large scale campus recruiting programs as well as serving as career services directors at prestigious universities, and leverage these unique talents and industry best practices with their clients.
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New York, October 18th 2011 — Through a strategic personnel addition coupled with the opening of a new office in New York City, Universum has begun to expand its operations in North America. For Universum, this is the first step in its strategic vision for the Americas region in 2012.
Universum, headquartered in Stockholm, will continue to maintain an office in Philadelphia, but will move some of its new and current staff to New York City. The expansion into New York will bring Universum’s total offices globally to twelve.
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One of the re-occurring themes I come across in my experiences with employer branding and recruiting is the seeming competitiveness for IT talent out of college and shortage there of.
Employers looking for the top IT talent often times find themselves competing for a small pool of qualified applicants. If there’s been one consistent trend in Universum’s resarch, it’s that Google is winning this battle. But it may not be that easy.
I recently came across a very telling graphic from the folks at Top Prospect Blog (blog.topprospect.com). The bloggers over at Top Prospect took on the task of visually illustrating the internal recruitment battle that goes on between some of the top employers for IT Talent.
In reviewing this graph you’ll notice that each arrow represents the ratio of employees leaving one company for another. Therefore, you’ll be able to see, which IT employers are winning the head to head.
Pretty cool, huh? It looks like for all the talent Google attracts out of college, they are still losing out to Facebook and LinkedIn. It also confirms what a lot of us have known for awhile – Yahoo! is in trouble.
I really would have liked to see this graph include some newcomers like Zynga or SalesForce, to see how they measure up against these tech giants.
Anyway, as you can plainly see the battle for tech talent is fierce between these tech giants and although Google may be winning the battle of attractiveness for those coming directly out of college, they aren’t always able to hold onto them.
To check out the article from Top Prospect and get a closer look at the graph go here:
http://blog.topprospect.com/2011/06/the-biggest-talent-losers-and-winners/
By Fiona Sandford, Director, College Careers Service, The London School of Economics and Political Science
Building a strong brand on campus is seen by many organisations as the holy grail of successful recruitment. As one who has lived through more ups and downs in the graduate labour market cycle than I care to admit, I would summarise the key to success as these 4 Cs: Consistency, Connectivity, Consideration and Communication.
Another academic year is underway and soon the class of 2011 will enter the job market. With the recession behind us and the expectations of a growing economy, uncertainty is mixed with high hopes among these young career seekers. With the agendas for the upcoming season set, it’ll soon be time to meet employers and start the professional life – a moment for which both sides are preparing.
Career fairs, the second most useful source of information after employer websites according to the results of Universum’s Communicating with Talent 2010 report, are a meeting point for employers and future employees where both sides can get to know each other on a professional level but in a more relaxed setting compared to a formal interview or company presentation.
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Last week Universum hosted two if its annual Employer Branding Forums one in Chicago and one in Washington D.C. Both proved successful and informative for all of those in attendance.
Steven Rothberg of CollegeRecruiter.com was in attendance at the forum and Washington D.C. and summarized some of the key points he took away in an entry on his website.
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We have seen the largest increase in international students in almost 30 years according to the Institute of International Education (IIE). This year alone the number of international students studying in the U.S. increased by 8% to 671,616.
According to the study, students from India continue to supply the majority of international students, followed closely by students from China. The number of students from China that choose to study in the US increased by 21% for the 08/09 school year, to a total of 98,510 students.
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