So you want to attract diverse candidates to your company. Great, you’ve made a step in the right direction towards enhancing your employer brand. However, you’re not getting the right diverse candidates to apply. What should you do?
Take a look at the message you’re sending to diverse job-seekers:
- Look at your website. Does it send out a message of diversity? Does it show a diverse group of employees? If it doesn’t, minority job-seekers will feel it – and look elsewhere.
- Fine-tune your message. It’s one thing for a company to have a theoretical commitment to diversity. But if recruiters are sending out a mixed message, it can alienate people. Even if it involves a new training process, make sure that recruiting is happening in a culturally sensitive manner.
- Don’t get cute. Candidates will relate more enthusiastically to the concepts of job fulfillment and career growth than to blatant ethnic appeals. A message targeted to one particular ethnic group, if it seems condescending or pandering, it will backfire.
Communicating to the current generation does create its own challenges. Advertisements surround them every day…everywhere. After creating the perfect Employer Branding Communication Plan, you have to get your message in front of your target audience. How do you ensure your message reaches your target audience?
Join us for a complimentary webinar on Tuesday, June 29th at 2:00pm EST to learn about our student publication, Jungle Campus, and how this media outlet can help you get the right message in front of the right audience. Jungle Campus accomplishes this by combining print distribution at 50 top undergraduate campuses with online distribution via the Jungle Campus e-zine.
Click here to view the most recent Jungle Campus e-zine: www.JungleCampus.com
The Jungle Campus editors work together with you to create the perfect message. How? – By asking the right questions. With the unique profile feature in Jungle Campus, instead of you telling the students why they should work for you, a young professional within your organization gets an opportunity to let the students know why they do work for you. Students appreciate the insider information that they receive in Jungle Campus.
Check out what students are saying about Jungle Campus: http://www.youtube.com/watch?v=KNFXCcv51cc
***
To learn more, register for our complimentary “Reaching your Target Audience” webinar today!
When: Tuesday, June 29th, 2010 from 2:00pm EST – 3:00pm EST
Click here to register: https://universumusa.ilinc.com/register/rxyvfct
***
