It’s hard to ignore corporate social responsibility, now that most students and professionals have embraced it as a necessary component of their organization’s brand. In addition to doing good for the environment, several studies show that employers with CSR initiatives do well financially—often better than employers that have paid little attention to their social and environmental responsibilities. A Goldman Sachs study showed that companies with strong environmental and social governance policies outperformed the stock market by 25 percent, and 72 percent of the companies on the list outperformed their industry peers.
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Interview with…
Odesa Stapleton, Director of Talent Management, Verizon Communications
How do you define your employer brand in one or two words?
Some keywords that describe our brand: innovation, people-focused, tech-savvy, global, and dynamic
What differentiates you from your competitors?
The commitment to our employees passes on to customers, giving them a world class experience, both in the job market and in the consumer market. This is one of the reasons we find the number one people to work for Verizon. Potential employees feel if you get a job here, you are important to us and the growth and development of our business, which is in line with our desire to produce the best products.
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Interview with…
Shannon Schuyler, Corporate Responsibility, PricewaterhouseCoopers
How do you define your employer brand in one or two words?
Leadership. We strive to demonstrate our responsible leadership in the marketplace and convey a shared purpose to deliver lasting value to our clients, people, and community.
What differentiates you from your competitors?
Overall, it’s the experience that we are able to deliver to our clients and to our people. It is the level of expertise, quality of work, depth of relationships and the values and behaviors that guide our actions.
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Interview with…
Gwen Migita, Corporate Director of CSR, Harrah’s Entertainment
How do you define your employer brand in one or two words?
Code of Commitment. Harrah’s Code of Commitment sets the standards that govern our company’s relationships with our guests, employees, and local communities. It encompasses our commitments with respect to responsible gaming, employee growth and development, volunteerism and philanthropy, diversity, and environmental sustainability. With respect to the environment, Harrah’s has incorporated sustainability programs , aggregated under the internal brand CodeGreen, into all of its properties and activities, making a fundamental commitment to the environment an integrated component of everyday business operations. CodeGreen is a comprehensive best practices approach, engaging employees and partners in conservation and efficiency efforts as well as driving continuous improvement of facilities and processes to make them more energy efficient and environmentally sustainable.
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