In the last issue of Universum Quarterly, I wrote about how to adjust your external employer branding strategy during a recession. Note that I say adjust – not halt. Now, I want to discuss a second fundamental aspect of employer branding: internal branding. And just like external branding, internal communication of your employer brand should continue during a recession. It may look a little different, but it is very important to keep it going, for the following reasons: Read the rest of this entry »
What can an employer do to remain in the minds of students during a hiring freeze?
It’s important for employers to stay top of mind during a hiring freeze and not abandon the image and presence they have spent resources and time to establish. Employer Brand impressions are created mostly during the undergraduate years, when students are researching companies, searching internships and learning about your brand and offer. Avoid disappearing fully from campuses that matter to you now, or are likely to matter to you at all in the future. Otherwise you may be forced to rebuild your brand when the economy gets better and need students from that campus. The rule of thumb we hear cited by our friends and clients so often is as follows: one year off of a campus takes three years to fully repair. Read the rest of this entry »
Interview with…
Larry Nash, Recruiting Director/Market Leadership, Ernst & Young
1. How do you define your employer brand in one or two words?
“Achieving potential” – This is our main theme when communicating with our target audience.
2. What differentiates you from your competitors?
We have an unwavering commitment to our people and their development. Ernst and Young has made a big investment on coaching and experimental learning opportunities - allowing candidates to learn on the job and provide an atmosphere for them to see the concepts and real issues. Read the rest of this entry »
Do you have employer branding questions you want answered? Would you like the opportunity to pose them to employer branding specialists?
New for 2009, Universum Quarterly will showcase our new series – EB Surgery. In every issue, one of our experienced employer branding consultants will answer your questions, sharing with you their extensive experience in employer branding. Send your questions to: UQtip@universum.se
Strategy and objectives are the starting point for any employer brand (EB) and should be designed to guide practitioners through the process, towards defined and measurable goals. Of course, the EB strategy and objectives must complement the overall business plan and must be created to aid supply of the specific people resources required to drive that business forward. This recession has caused employers to re-visit their business plans and squeeze them to suit current conditions. The EB plan must also be re-visited so it remains able to support the business plan. Read the rest of this entry »
We are proud to announce the largest data collection results in Universum US History! We have collected over 66,000 total responses at over 330 top Undergraduate and 60 MBA programs. Capturing such a large population will provide high level insight to the career expectations of the top students in the US. We look forward to sharing these results with you!
WetFeet’s weekly polls are featured on every page of WetFeet.com, and cover a variety of topics relevant to undergraduate and young professional job-seekers. Some polls are light-hearted, some are more serious, but all provide fascinating results that give us a glimpse of what our readers are thinking. Read the rest of this entry »
Universum survey highlights employers’ preferred communication channels
