Employer Branding Videos: Best Practices
Sean O’Grady, Media Manager – US Market
Do you currently have Employer Branding Videos or is your company thinking about producing an Employer Branding Video(s)? This is the perfect webinar for you. During this 60 minute webinar, Sean O’Grady will provide you with general trends and best practices when it comes to producing an EB Video. How long should the video be? What type of information should you include in the video? Who should be in the video? And much more!
When: Tuesday, February 23, 2010 @ 2PM EST (60 minutes)
Sign Up Today: https://universumusa.ilinc.com/register/cpykzhm *
*We would also like this time to note that there will only be a call in number and no access to online audio. This will ensure for optimal sound.
We hope to have you join us!
It’s hard to ignore corporate social responsibility, now that most students and professionals have embraced it as a necessary component of their organization’s brand. In addition to doing good for the environment, several studies show that employers with CSR initiatives do well financially—often better than employers that have paid little attention to their social and environmental responsibilities. A Goldman Sachs study showed that companies with strong environmental and social governance policies outperformed the stock market by 25 percent, and 72 percent of the companies on the list outperformed their industry peers.
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Interview with…
Odesa Stapleton, Director of Talent Management, Verizon Communications
How do you define your employer brand in one or two words?
Some keywords that describe our brand: innovation, people-focused, tech-savvy, global, and dynamic
What differentiates you from your competitors?
The commitment to our employees passes on to customers, giving them a world class experience, both in the job market and in the consumer market. This is one of the reasons we find the number one people to work for Verizon. Potential employees feel if you get a job here, you are important to us and the growth and development of our business, which is in line with our desire to produce the best products.
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Interview with…
Shannon Schuyler, Corporate Responsibility, PricewaterhouseCoopers
How do you define your employer brand in one or two words?
Leadership. We strive to demonstrate our responsible leadership in the marketplace and convey a shared purpose to deliver lasting value to our clients, people, and community.
What differentiates you from your competitors?
Overall, it’s the experience that we are able to deliver to our clients and to our people. It is the level of expertise, quality of work, depth of relationships and the values and behaviors that guide our actions.
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Interview with…
Gwen Migita, Corporate Director of CSR, Harrah’s Entertainment
How do you define your employer brand in one or two words?
Code of Commitment. Harrah’s Code of Commitment sets the standards that govern our company’s relationships with our guests, employees, and local communities. It encompasses our commitments with respect to responsible gaming, employee growth and development, volunteerism and philanthropy, diversity, and environmental sustainability. With respect to the environment, Harrah’s has incorporated sustainability programs , aggregated under the internal brand CodeGreen, into all of its properties and activities, making a fundamental commitment to the environment an integrated component of everyday business operations. CodeGreen is a comprehensive best practices approach, engaging employees and partners in conservation and efficiency efforts as well as driving continuous improvement of facilities and processes to make them more energy efficient and environmentally sustainable.
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Universum is holding 4 Employer Branding Forums across the United States. At the end of June, we are visting New York City, Washington D.C., Chicago, Houston and holding events that will feature a Universum speaker, university and company speakers and a students panel for Q&A session. This will be a great enviroment for networking and knowledge sharing! Hope to see you there!
Please visit our employer branding store to view more details and purchase tickets:
http://www.employerbrandingstore.com/Browse/Tickets.aspx
For more information please contact Salvatore Viola – sal.viola@universumusa.com
The results are in! Universum’s 2009 IDEAL Employer Survey Rankings and Findings are released.
Find out which employers over 61,000 undergraduates and over 6,000 MBA students ranked as their ideal employers? And how the economy is affecting employer branding efforts on campus? Do you know what students really think about employers being on Facebook and other social networking sites? Sign up for one of our exclusive webinars below and be one of the first companies to get a SNEAK PEAK of this year’s results and findings
To register for the webinar click on the link below:
https://universumusa.ilinc.com/register/tffkkcc
In the last issue of Universum Quarterly, I wrote about how to adjust your external employer branding strategy during a recession. Note that I say adjust – not halt. Now, I want to discuss a second fundamental aspect of employer branding: internal branding. And just like external branding, internal communication of your employer brand should continue during a recession. It may look a little different, but it is very important to keep it going, for the following reasons: Read the rest of this entry »
What can an employer do to remain in the minds of students during a hiring freeze?
It’s important for employers to stay top of mind during a hiring freeze and not abandon the image and presence they have spent resources and time to establish. Employer Brand impressions are created mostly during the undergraduate years, when students are researching companies, searching internships and learning about your brand and offer. Avoid disappearing fully from campuses that matter to you now, or are likely to matter to you at all in the future. Otherwise you may be forced to rebuild your brand when the economy gets better and need students from that campus. The rule of thumb we hear cited by our friends and clients so often is as follows: one year off of a campus takes three years to fully repair. Read the rest of this entry »
Interview with…
Larry Nash, Recruiting Director/Market Leadership, Ernst & Young
1. How do you define your employer brand in one or two words?
“Achieving potential” – This is our main theme when communicating with our target audience.
2. What differentiates you from your competitors?
We have an unwavering commitment to our people and their development. Ernst and Young has made a big investment on coaching and experimental learning opportunities - allowing candidates to learn on the job and provide an atmosphere for them to see the concepts and real issues. Read the rest of this entry »
