By Christopher Van Mossevelde
Post-recession, the practice of Corporate Social Responsibility (CSR), alternatively known as responsible or sustainable business, will play a huge part in employer branding work in 2010. Read the rest of this entry »
Boston Consulting Group (BCG) is ranked 40 by UK humanties students, climbing from position 58 last year
At BCG, individuals can “grow further”. Flexible career paths are encouraged and employees have a lot of choice around the path that will best support their personal development.
By Michelle Boyde

Interview with Stephen Huntley, UK University Recruiting Director at BCG
“International opportunities are an element of our new branding campaign, Grow Further, which promotes personal growth.”
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Google is ranked 1 by UK engineering/IT students
Life at Google isn’t just about fun – ‘Googlers’ also work hard. Communicating this duality has become a focus for the company.
By Michelle Boyde

“We’re perceived as a ‘fun place to work’ – which is certainly accurate, but not the whole story. You’ll have fun at Google, but you’ll also have to work very hard.”
Interview with Caitlin Pantos, University Programmes Specialist at Google
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Unilever is ranked 23 by UK business students
Concentrating on employer branding best practices in the UK is Unilever’s focus to improve and synchronise their offer internationally.
By Michelle Boyde

Interview with Pauline McGivern,Talent Specialist UK and Ireland at Unilever.
“The focus is to create best practice in the UK, here we hire 30 to 40 graduates per year, and then roll it out to other regions.”
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The students that are the most satisfied with their university are from the University of Oxford, according to the results of a student survey conducted by Universum earlier this year.
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Soon to be released on April 30th, the Universum Top 100 Ideal Employers. Universum surveyed over 11, 195 final and penultimate-year students, studying for degrees in Business, Engineering/IT, Humanities, Law and Natural Sciences. Questions are career-related and students are asked to select their ideal employers.
The data collection period was done over a period of four months (November 2008 – February 2009) and 60 of the top academic institutions in the UK were targeted.
For a sneak preview of some of the key findings from the survey, please click here (download PDF).
For more information about this survey, feel free to contact Anne Margrethe Mannerfelt, Market Unit Manager Western Europe