Oct 5, 2009 1
Life at Google isn’t just about fun – ‘Googlers’ also work hard. Communicating this duality has become a focus for the company.
By Michelle Boyde
“We’re perceived as a ‘fun place to work’ – which is certainly accurate, but not the whole story. You’ll have fun at Google, but you’ll also have to work very hard.”
Interview with Caitlin Pantos, University Programmes Specialist at Google
Sep 14, 2009 0
A national expansion has seen applications to Teach First increase by 63 per cent. A combination of making a difference and being professional is proving to be a recipe for success with Generation Y.
By Michelle Boyde
Interview with James Darley, Director of Graduate Recruitment at Teach First.
“Teach First feels strongly about positioning ourselves as Teach First, not a charity, not a route into teaching, not a traditional graduate employer, just Teach First.”
Apr 16, 2009 0
In the last issue of Universum Quarterly, I wrote about how to adjust your external employer branding strategy during a recession. Note that I say adjust – not halt. Now, I want to discuss a second fundamental aspect of employer branding: internal branding. Read the rest of this entry »
