By Michelle Boyde
Today, The Times reports that the Big Four are recruiting 3,850 graduates in the UK this year. This is an increase of more than 20 per cent on 2009 and surely good news for the UK’s graduates. However, it seems that too much of the UK are lured by the lights of London. PricewaterhouseCoopers reports that 70 per cent of their applicants apply for jobs in the City, making it tougher to fill vacancies in other offices.
This is not only the case with graduates. Some BBC employees have been reported to be unhappy as they are required to relocate to Salford Quays in Manchester, to continue their jobs outside the capital.
However, invention and ideas are rife outside London. In today’s FT, a report from the British Library, home of the national patents collection, reports that north-east generated more patents per person per pound of investment than any other region.
Geographical location will continue to be an important factor when choosing a job. Firms need to build their employer brands to encompass how attractive locations outside of the south-east can really be.
By Michelle Boyde
Today’s Guardian touches on internships and how UK employers financially exploit young people. It reports that one in three UK interns are working for nothing. However, with high-unemployment and a wealth of new graduates scraping around for constructive work experience to enhance their CVs, this is not overly surprising. Universum data has continued to show internships to be a popular channel for learning about employers. In 2009, over a quarter of students wanted to take part in an internship. The question is: will recent experiences have disillusioned students about the benefits of internships? The brand new results from the Universum UK Student Survey 2010 are released April 15th and are sure to give us an indication. It’s possible, however, that high-unemployment will see our young people prepared to ‘intern’ in the name of experience whether they are paid or not.
Goldman Sachs is ranked 3 by UK business students
For senior management at Goldman Sachs, recruitment and employer branding is a top priority. Goldman Sachs considers people to be its greatest asset.
By Michelle Boyde

Interview with Sarah Crawford, Head of Recruiting EMEA at Goldman Sachs.
“Senior members of the firm think about recruiting and employer branding in day-to-day work life.”
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Morgan Stanley is ranked 14 by UK business students
It is an exciting time for talented graduates to join Morgan Stanley. There will be great opportunities available in the future for those entering the investment banking business now.
By Michelle Boyde

“It is easy to be a star when things are good, but it’s a greater challenge working in today’s markets and it is now when the truly outstanding individuals will shine.”
Interview with Stephanie Ahrens, Executive Director in Graduate Recruitment EMEA at Morgan Stanley.
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Interview with Navjot Singh, Global Marketing Manager & Recruitment & HR Communication Manager at Shell
By Christopher Van Mossevelde
At the moment there is a lot of talk about the economic downturn. The media reports on a daily basis about the recession. How do you think this is affecting the graduate recruitment market?
Graduates themselves think that there are not many companies recruiting at the moment, but certainly companies in our sector, i.e. in the oil & gas, as well as leading blue chip companies, in the FT 100 index and Fortune 100, are recruiting. Read the rest of this entry »