Visit our on-line Employer Branding (EB) Store. It is an exclusive online shop catered to providing research and knowledge-based products to HR, Marketing and EB Professionals to help them achieve their desired appeal as an employer on the talent and recruitment market.

The store is unique by being the first in the area of EB. It offers products from around the world and gives customers the advantage of choosing what they want, allowing them to customise the offer and receive immediate delivery of their purchase. With over 400,000 respondents from the talent market, including graduates and experienced hires, surveyed during the last 12 months from 30 countries, the EB store will present the suite of reports based on its unmatched global reach.

The shops product portfolio ranges from 1) providing insider market knowledge regarding how employers work with their EB and EB activities, to 2) more specific items of use such as the on “campus temperature report” that allows employers to understand the career preferences of students from the academic institutions that are of focus, to 3) events and 4) other research based topics.

“Now 1,200 leading employers globally, including the majority of Fortune Global 500 companies, utilise Universum’s unmatched research on a tailored basis. We know that there are tens of thousands of companies and organisations in need of talent market information. The employer branding store has been developed to provide information to these companies in a fully accessible way” says Michal Kalinowski, CEO of Universum.

A customer of the EB store, Darlene Godsey, Employer Branding Manager at Novozymes North America Inc, gives her view and experience of it, “The employer branding store is an easy and effective way to gather data pertaining to employer branding data. It is a helpful way to begin any research needs you have and contains a large variety of reports to get you going”.

Michiel Pool, the project leader of the EB store explains that in the near future easily accessible products will be uploaded to the site, like individual rankings, chapters of bigger products and also other EB books. He adds, “Basically, it should be possible to buy whatever you want, small or big. That is our goal.” The EB store promises to become the global platform for all EB products and services – i.e. not only products exclusive to Universum. Michiel Pool concludes, “Here you will find all worth knowing about Employer Branding!”

For more information about the Employer Branding Store, please feel free to contact Michiel Pool
Email: michiel.pool@universum.se

Or visit our EB shop at www.employerbrandingstore.com

Product Portfolio

1. EB Insights 2009
Universum is committed to monitor and analyse the fast-paced field of employer branding. Each year, Universum conducts a global survey to identify the latest trends within the field. The data is collected from those that work directly with the employer brands of some of the world’s largest companies. The EB Insights reports are essential reading for those who work with employer branding and an invaluable insight into present strategy and challenges on a global and regional level.

2. On Campus Temperature Reports
Use the On Campus Temperature Reports to get updated with the status on your favourite campuses. Find out about the career preferences, favourite employers, career goals and much more of students on the campuses you are recruiting from. Use the reports to indentify your on campus recruitment strategy or to prepare for career fairs you are going to attend. Reports available from over a 1000 of the world’s best Universities. Check site regularly for new and updated On Campus Temperature Reports from around the globe!

3. The Universum Quarterly
Universum Quarterly is the new tool for professionals who want to keep abreast of the fast rapid developments within the field of employer branding. In four issues per year, you will receive exclusive updates on the latest trends, employer branding tools and best practices from around the world. Each issue gives you unique insight into the latest developments within employer branding – from the strategic decisions on global strategies to local success stories and examples of corporate ads and websites that are perceived as the best by students in different countries.
People can buy the full subscription but also find articles they are interested in and only buy that specific article. 

4. Tickets and events
Tickets for Universum events and also presentations from workshops and webinars.

5.Topical Reports
The Topical Reports package is a series of reports based on a study covering different hot topics amongst students. Each report enables us to survey and analyze areas not covered by our Annual Student Survey and gives you a unique insight into different topics. Order the Topical Reports that are most suitable for your Employer Branding needs. The following 4 Topical Reports are currently available:

- Communication & Events
- Relocation
- Compensation & Benefits
- Trainee programs & Internships

6. The book of rankings (most attractive employers)
The Book of Rankings gives you the complete overview on rankings of the world’s most attractive employers. It includes rankings on the most popular companies in:

- Business
- Engineering
- IT
- Natural Sciences
- Humanities

Overall country rankings and key sub-segments:

- Male/female
- High-achievers
- Future leaders
- Internationalists