Teach First is ranked 5 by UK humanities, liberal arts and education students
A national expansion has seen applications to Teach First increase by 63 per cent. A combination of making a difference and being professional is proving to be a recipe for success with Generation Y.
By Michelle Boyde
Interview with James Darley, Director of Graduate Recruitment at Teach First.
“Teach First feels strongly about positioning ourselves as Teach First, not a charity, not a route into teaching, not a traditional graduate employer, just Teach First.”
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From the comments we’ve received, many employers have been asking how one can measure the ROI of their employer brand activities. We addressed this topic in a Universum Quarterly article back in 2008, entitled “Boost your employer brand budget using metrics and measurements”, but I thought it would be worthwhile relaying some of the key points in this article again. Read the rest of this entry »
by Anne Margrethe Mannerfelt
We are all feeling it – 2009, the year when employer branding strategies, activities and priorities are evaluated closely. With smaller budgets, many employers have had to evaluate how and where they spend their money. Are we doing the right thing, are we reaching out to the right target group? The demands for return of investment on marketing activities are higher than ever before. Read the rest of this entry »
by Christopher Van Mossevelde
In a recent study by McKinsey, companies that failed to act properly during the last two recessions lost market share and shareholder value. Companies that continued to hire or maintain their presence in the recruitment market emerged from the recession stronger, compared to those that were downsizing and couldn’t react quickly enough to a market recovery. Read the rest of this entry »
In the last issue of Universum Quarterly, I wrote about how to adjust your external employer branding strategy during a recession. Note that I say adjust – not halt. Now, I want to discuss a second fundamental aspect of employer branding: internal branding. Read the rest of this entry »
