By Michelle Boyde
Across the UK, 32 per cent of students want a career where they are “dedicated to a cause or feel I am serving a greater good”. This bodes well for General Electric and Siemens.
David Cameron has said that £60m of spending earmarked for upgrading British ports to make them suitable for handling large offshore turbines will go ahead. Cameron wants the UK to be a world leader in offshore wind energy.
This will generate 70,000 jobs for these employers. That’s a lot of recruiting and currently only 3.9 per cent of UK students was to work in the energy/power sector. However, if they can leverage the ‘green’ angle correctly and use it to strengthen two already strong employer brands, they have the opportunity to appeal to students, as well as have the jobs available for them.
By Michelle Boyde
This week, my local paper reports that over Easter the local Trinity Methodist Church will offer a messaging service: text with a prayer and somebody will pray for you. Even God is now connected 24 hours a day, which means we must accept that students, and in turn recruiters, must embrace social media and the continuous connectivity and instant feedback it fosters.
Also this week, a career service contact told me that LinkedIn, usually the reserve of professionals, is used to connect students and employers for interviews by the career service – no more emails, just LinkedIn. However, Facebook continues to be the platform of choice of today’s students. On April 15th, Sedef M Buyukataman, university relations manager European & emerging markets from Cisco will share how they have used Facebook as the corner stone of their graduate recruitment strategy at the Universum Awards. All employers need to know how to utilize social media channels. If you have not yet signed up to Sedef’s seminar, you can at www.universumawards.com.
Happy Easter!
Boston Consulting Group (BCG) is ranked 40 by UK humanties students, climbing from position 58 last year
At BCG, individuals can “grow further”. Flexible career paths are encouraged and employees have a lot of choice around the path that will best support their personal development.
By Michelle Boyde
Interview with Stephen Huntley, UK University Recruiting Director at BCG
“International opportunities are an element of our new branding campaign, Grow Further, which promotes personal growth.”
Read the rest of this entry »
Google is ranked 1 by UK engineering/IT students
Life at Google isn’t just about fun – ‘Googlers’ also work hard. Communicating this duality has become a focus for the company.
By Michelle Boyde
“We’re perceived as a ‘fun place to work’ – which is certainly accurate, but not the whole story. You’ll have fun at Google, but you’ll also have to work very hard.”
Interview with Caitlin Pantos, University Programmes Specialist at Google
Read the rest of this entry »
Goldman Sachs is ranked 3 by UK business students
For senior management at Goldman Sachs, recruitment and employer branding is a top priority. Goldman Sachs considers people to be its greatest asset.
By Michelle Boyde
Interview with Sarah Crawford, Head of Recruiting EMEA at Goldman Sachs.
“Senior members of the firm think about recruiting and employer branding in day-to-day work life.”
Read the rest of this entry »
Morgan Stanley is ranked 14 by UK business students
It is an exciting time for talented graduates to join Morgan Stanley. There will be great opportunities available in the future for those entering the investment banking business now.
By Michelle Boyde
“It is easy to be a star when things are good, but it’s a greater challenge working in today’s markets and it is now when the truly outstanding individuals will shine.”
Interview with Stephanie Ahrens, Executive Director in Graduate Recruitment EMEA at Morgan Stanley.
Read the rest of this entry »
Teach First is ranked 5 by UK humanities, liberal arts and education students
A national expansion has seen applications to Teach First increase by 63 per cent. A combination of making a difference and being professional is proving to be a recipe for success with Generation Y.
By Michelle Boyde
Interview with James Darley, Director of Graduate Recruitment at Teach First.
“Teach First feels strongly about positioning ourselves as Teach First, not a charity, not a route into teaching, not a traditional graduate employer, just Teach First.”
Read the rest of this entry »
Campus recruiters hope to stay in touch
The Financial Times
Ernst & Young’s “Your World Your Vision” campus competition, which asked college students to submit proposals for education and environment community projects, made quite an impact on Samantha Ma…
Public sector faces 350,000 job cuts, CIPD predicts
People management
The public sector is poised to make 350,000 job cuts in the next five years, sparking a “guerrilla war” with unions, the CIPD has predicted
Read the rest of this entry »
