“Sustainable Employer Branding” is a new practical guide for all who work with employer branding. The book highlights the importance of employer branding for the Generation Y and gives you practical tips on how companies can work with employer branding.

The book is co-written by Anders Parment, strategic consultant and researcher at the Stockholm School of Economics and UNIVERSUM employer branding expert Anna Dyhre. “Sustainable Employer Branding” discusses employer branding in marketing terms, which makes the subject accessible not only for those working in HR but also for those working with communications and marketing. Read the rest of this entry »