by Christopher Van Mossevelde

In a recent study by McKinsey, companies that failed to act properly during the last two recessions lost market share and shareholder value. Companies that continued to hire or maintain their presence in the recruitment market emerged from the recession stronger, compared to those that were downsizing and couldn’t react quickly enough to a market recovery. Read the rest of this entry »

“Sustainable Employer Branding” is a new practical guide for all who work with employer branding. The book highlights the importance of employer branding for the Generation Y and gives you practical tips on how companies can work with employer branding.

The book is co-written by Anders Parment, strategic consultant and researcher at the Stockholm School of Economics and UNIVERSUM employer branding expert Anna Dyhre. “Sustainable Employer Branding” discusses employer branding in marketing terms, which makes the subject accessible not only for those working in HR but also for those working with communications and marketing. Read the rest of this entry »

Visit our on-line Employer Branding (EB) Store. It is an exclusive online shop catered to providing research and knowledge-based products to HR, Marketing and EB Professionals to help them achieve their desired appeal as an employer on the talent and recruitment market. Read the rest of this entry »

With the job market as fragile as it is, it is not exactly the most comfortable time to be leaving university and starting a career. Most observers agree that prospects for graduates are worse than they have been for decades. But that does not mean current students have lost all sense of ambition, nor that employers have abandoned the need to recruit new talent. Read more.

The Independent
By Steve McCormack
Thursday, 30 April 2009

A sneak preview of the Universum UK student Survey was held on April 21st at the Universum London office.

Universum were proud to welcome clients and key partners to our new office in Clerkenwell on April 21st. Over wine and appetizers we shared a preview of this years rankings, shedding light on which industries and employers have climbed and fallen this year. We also discussed how the credit crunch has affected career preferences and expectations amongst students. Read the rest of this entry »

Do you have employer branding questions you want answered? Would you like the opportunity to pose them to employer branding specialists?

New for 2009, Universum Quarterly will showcase our new series – EB Surgery. In every issue, one of our experienced employer branding consultants will answer your questions, sharing with you their extensive experience in employer branding. Send your questions to: UQtip@universum.se