It’s often attributed to a one-sided focus—often personal attitudes and behaviours—while neglecting the development of processes and structures. Sometimes, diversity efforts target certain groups, such as women or employees of a particular ethnic background, rousing resistance amongst others who feel like they don’t belong because they don’t recognize the advantages for themselves. As these employees often comprise the majority and hold managerial positions, they feel excluded and may hamper the progress of your diversity efforts and affect the perception of your employer brand. Thus, do not focus exclusively on those that differ from the norm, but give everyone the opportunity to develop.

Republished: “Diversity”, by Annika Lagerholm, Universum Quarterly, 2006, Issue 1