Address diversity in your Employer Branding

Embrace diversity: It’s necessary to meet an increasingly diverse customer-base and be able to recruit and retain skilful employees. If you fail to introduce diversity into your workforce, it’ll cost you missed business goals and even potential lawsuits.

For many years, diversity was regarded an unimportant issue. Yet, due to demographic changes that have lead to shortages of skilled workers, employers need to recruit from a broad and complex talent pool. The success of diversity initiatives generally depends on three key factors:

3 success factors for diversity initiatives

1. Develop formal structures and processes in the organisation, such as recruitment, compensation, promotion and career development
2. Change personal attitudes and behaviour, such as corporate culture, leadership styles and attitudes amongst employees and managers
3. Include everyone in the organisation
 

 Re-published: “Diversity”, by Annika Lagerholm, Universum Quarterly, 2006, Issue 1