Aug 6, 2009
If a picture says more than a thousand words, what does an employer brand video say about you?
By Christopher Van Mossevelde
A picture is more than a thousand words because complex stories can be captured in just one image, and can be used to communicate both abstract and concrete ideas more succinctly.
Being said, a video is worth a billion words or more, as it’s an accumulation of images conveying large amounts of information that can be absorbed and processed by the viewer quickly.
In this saturated and crowded market place where everybody is screaming for attention, using multiple channels to reach your target audience is a given.
TV remains a popular medium, yet web-TV is the future, since audiences will select precisely what it is that they want to view instead of being told what to view.
What are the benefits of using web-video to build your employer brand?
- Convey who you are in a nutshell, by simply showing who you are
- Catch the attention of your audience
- Influence potential recruits, by revealing a human face to the company or organization they’ll be working for
- Teach potential recruits how to apply or join your company and the requirements needed without having them read through boring texts and long application procedures
- Show the emotive side, i.e. the feel good side about working at your company
- Exhibit your excitement and passion about the company and your job
- Be accessible and visible in the ever growing worldwide web by allowing visitors to learn about your company whenever they want
Communicating your employer brand by online video will allow you to be more influential on the market place for talent. The question is no longer “Why not?” but more “When?” Remember, if a picture says more than a thousand words, what does an employer brand video say about you?
Below are some interesting examples of employer branding videos. I hope you feel inspired.
