By Michelle Boyde

The buzz phrase at the moment has to be ‘Broken Britain’ – in the papers, on the news; our politicians are spouting their strategies for healing our deteriorating country at every opportunity. This week’s poverty feature in the Evening Standard has brought to light the plight of many living in London and at the same time, re-engaged many Londoners in the issue of poverty. Many of those engaged by this week-long feature are sure to be young talent, specifically the Millennial generation. Almost 40 per cent of which, have a career goal ‘to be dedicated to a cause or serving a greater good’ (Universum Student Survey). London has big disparities in income and lifestyle, many of which are perceived to be fostered by greedy capitalism and we seem more aware of this than ever with a general election looming. Young people’s engagement in social responsibility offers huge branding opportunities for employers, but crucially this branding must be supported by truth. Will we see a sharp rise in the number of employers communicating their community initiatives over the coming months? And, can the City employers balance this with their ‘bad bankers’ image? Only time will tell if this can be a differentiating factor for UK employers.

Student salary expectations from around the world

By Christopher Van Mossevelde

In a survey on career expectations, Universum asked 224,542 students in 16 countries what they expected to earn in their first job after their studies. The results show that Swiss students expect to earn the most (£48,092 per year), followed by the Danish (£43,134), Norwegians (£38,686) and Germans (£34,171). Read the rest of this entry »

Employer Image Rankings

By Christopher Van Mossevelde

With all the talk about the iPad, whether you’re a fan or not, Apple is strongly associated with attractive/exciting products and services, a quality that contributes to their employer brand and lures top talent to want to work for them. Read the rest of this entry »

Interview with Fiona McKerrow, Global Internal Communications Manager Employer Branding, Syngenta International

By Joanna Rusin-Rohrig, Regional Marketing Manager for Central Europe

1. How do you define your employer brand in one or two words?
Our work matters.

Read the rest of this entry »

Carlo Duraturo, Nordic Manager at Universum, blogs about employer branding. He has been working at Universum for close to 7 years and has extensive experience with consulting and advising companies on what to do.

For all those new to employer branding, Carlo explains in detail Universum’s five step process, which has helped numerous clients make improvements to their employer brand. He has also blogged about employer branding being a new growing discipline, as well as challenges organisations still face today.

To learn more about employer branding directly from one of Universum’s experts, go to www.carloduraturo.com

By Christopher Van Mossevelde

Post-recession, the practice of Corporate Social Responsibility (CSR), alternatively known as responsible or sustainable business, will play a huge part in employer branding work in 2010. Read the rest of this entry »

The major focus now is to overcome the negatives of last year’s recession

By Christopher Van Mossevelde 

HR professionals are positive about the economic outlook for 2010, according to a recent global survey conducted by employer branding company Universum. Nearly half of the respondents, from Europe, the US, and Asia, said that the promotion of their employer brand will be higher in 2010 than in 2009. One fourth indicate an increase in the amount invested for next year – an encouraging sign that employers will be active for 2010 after a rather dismal year! Read the rest of this entry »

By Cecilia Dahlström

On October 27th Universum released its first ever global rankings of the world’s most attractive employers. These global top 50 rankings have been highly publicized worldwide and have featured in major economic and business media, from Der Spiegel in Germany, Les Echos in France, Financial Times & The Times in UK, Dagens Industri in Sweden, The Economic Times in India, etc. Read the rest of this entry »

By Michal Kalinowski

Friends, I have great news to share with you: For the first time in employer branding history, Universum can present the world’s Top 50 Most Attractive Employers ranking.

This is a global ranking based on our surveys among 120,000 business and engineering students in 11 of the world’s leading economies: US, Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada and India. In the surveys, students considered 800 employers and nominated their top 50 Ideal Employers. Read the rest of this entry »

Universum, the employer branding company, presents the world’s Top 50 most attractive employers. From the world’s leading economies, nearly 120,000 students at top academic institutions chose ideal companies to work for. Google is the world’s most attractive employer, followed closely by Microsoft.

Read the rest of this entry »