By Lovisa Öhnell Universum Quarterly 2/2010

What gets measured gets done. It’s an old truth that most successful business leaders are acutely aware of. An area that isn’t measured and reported, does not get the attention it requires in order to achieve top performance.

Talent attraction is an area where top performance matters. Over the past decades, attracting and retaining talent has become recognised as a key driver of business success. In McKinsey’s War for Talent research from 2000, corporate officers of the largest companies in the US said that high performing employees in management roles generate 50
per cent more profit than an average employee.

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Av: Karine Tobiasson

Employment Branding (EB) kan kort bli oppsummert som – markedsføring av arbeidsgiver. EB får mer oppmerksomhet enn før, men fortsatt er det mange virksomheter som ikke bruker noen resurser på EB. Først og fremst er det ingen måleparameter som nøyaktig kan fortelle om aktivitetene man gjør fungerer, og ROI (return of investment) er utfordrende å måle.

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