Ett nytt år har begynt og vi har reflektert over hva vi kan vente oss de neste tolv månedene. Universums Employer branding spesialist Daniel Wagerth og Global B2B Marketing Manager Joao Araujo har sett nærmere på hva vi kan forvente oss.

Les mer om de syv trendene som kan forme employer branding i 2012 her

Talentkonferansen 2011 er et samarbeidskonsept mellom Universum Communications og Dossier Solutions. Arrangementet kombinerer Universum Awards og Dossiers brukerforum.  Selskapene leverer løsninger og systemstøtte for Talent Management og Employer Branding. Sammen representerer vi den fremste ekspertise innen Strategisk HR og Employer Branding.

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By Michal Kalinowski, CEO of UNIVERSUM

Twenty years ago, employer branding was not even known by that name, or any name for that matter. Communication with talent was often indistinguishable from other corporate communication.  Talent communication was then focused on general messages directed to whole populations.

Ten years ago, general marketing became more recognisable as the employer branding we know today. It was characterised by demographic targeting, where certain schools were selected for focused campaigns. Universities were classified as tier 1, tier 2, tier 3 and so on. The classification was typically based on the reputation of the universities. Top schools became tier 1, and pretty much everybody focused their resources on those top universities. Read the rest of this entry »

By Michal Kalinowski in Universum Quarterly 3/2010

Friends, it’s time we admit it: Today’s younger generations are more sophisticated than we were at their age. They move in a transparent world where the flow of information is enormous. They know how to navigate through it, separating truth from lies with a strong sense of what is credible. In this world, employers looking to hire these generations have to be courageous. They have to have the courage to  tell the truth. Those who don’t will be spotted and discarded by talent.

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By Lovisa Öhnell Universum Quarterly 2/2010

What gets measured gets done. It’s an old truth that most successful business leaders are acutely aware of. An area that isn’t measured and reported, does not get the attention it requires in order to achieve top performance.

Talent attraction is an area where top performance matters. Over the past decades, attracting and retaining talent has become recognised as a key driver of business success. In McKinsey’s War for Talent research from 2000, corporate officers of the largest companies in the US said that high performing employees in management roles generate 50
per cent more profit than an average employee.

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For andre år på rad presenterer Universum verdens mest attraktive arbeidsgivere. Google har sin øvre posisjon fra 2009, men møter i år sterk motstand fra de fire store revisjonsselskaper, KPMG, Ernst & Young, PricewaterhouseCoopers og Deloitte.

Universum’s rangeringsliste over verdens mest attraktive arbeidsgivere er basert på en spørreundersøkelse gjennomført blant 130 000 potensielle ingeniører og økonomer i verdens tolv største økonomier. Blant økonomene har de fire store revisjonsselskaper steget i rangeringen som er nå like bak Google som i år også rangerer høyest. ” “Vi ser en klar global trend i at arbeidsgivere innen revisjon gjenvinner sin status blant økonomer etter et kort kjærlighetsforhold til IT bransjen, i tillegg er ”fast moving consumer goods” industrien i ferd med å styrke sin posisjonering, sier Michal Kalinowski, administrerende direktør i Universum. “Derimot lokkes de blivende økonomene i år mindre av finans-, konsulent- og olje-og gass-sektoren.” Read the rest of this entry »

Carlo Duraturo, Nordisk direktør i Universum, blogger om Employer Branding.  Han har jobbet i Universum i nærmere syv år og har 10 års erfaring fra bransjen. Han har bred erfaring med både rådgivning og veiledning innefor feltet på hva selskaper bør gjøre for og styrke sitt Employer Brand.

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