13. mars ble rangeringen over de mest attraktive arbeidsgiverne blant svenske studenter offentliggjort av Universum. 12 286 studenter innen økonomi, it, ingeniør og juss har delt sine meninger med oss. Read the rest of this entry »

Mars Inc’s globale kommunikasjonsdirektør Petar Perkovic kommer – kommer du?

Vi ønsker velkommen til Universum Awards 2012!

Universum Awards har 10 års jubileum og vi vil i år ha et svært spennende program med interesante foredragsholdere. Vi jobber med å ferdigstille programmet, men Monster, MarkUp og Mars kommerog deler sine erfaringer med oss.

I løpet av kvelden kårer vi de mest attraktive arbeidsgiverene blandt studentene innen IT, økonomi og teknologi.

Les mer om programmet, foredragsholdere og husk å meld deg på via http://www.universumglobal.com/Events/Norway/Universum-Awards

Sted: Gamle Logen

Adresse: Grev Wedels plass, Oslo

Seminaret starter: 08.30

Prisutdeling starter: 17.00

Dato: 10. mai 2012

Universum releases the first official Nordic Ideal Employer ranking that highlights the most powerful employer brands in the Nordic region based on students’ perceptions from Sweden, Denmark, Norway and Finland.

Accounting firms are most popular when Nordic business students rank their ideal employers. According to the students, Ernst & Young is the ideal employer followed by PwC. “After some tough years the banks are increasing in popularity as well as the management consulting industry”, says Claes Peyron, Nordic Director at Universum. Nordea is ranked number three followed by L’Oréal, McKinsey and KPMG.

Engineering students rank Ramboll as their ideal employer followed by Siemens and ABB. “Management consulting is becoming more popular among engineering students, as well as the construction industry, software and computer services”, says Lovisa Öhnell, Universum’s Research Director. Microsoft is ranked fourth, followed by McKinsey and Skanska. “Engineering consulting is becoming more attractive in both Norway and Denmark while stable in Sweden and decreasing popularity in Finland”, add Ms Öhnell.

Business students associate professional training and development, good prospects for future career, leaders who support their career and competitive base salary with the top three ideal employers to a larger extent than with employers overall. “These attributes are important for students and the students are attracted by employers that provide these attributes.” explains Claes Peyron.

Engineering students associate the top three employers with creative and dynamic work environment, professional training and development, good prospects for future earnings and competitive base salary. In general, preferences among Swedish, Danish and Norwegian students are closely linked while Finnish students often have different priorities compared to their Nordic neighbours.

The results are based on the Universum Student Survey 2011 in which over 34.000 students at top academic institutions in Sweden, Denmark, Norway and Finland chose their ideal employers to work for. The Universum Student Survey is conducted globally on an annual basis with over 400.000 respondents.

For the full ranking list and more information on the results, please visit
http://www.universumglobal.com/IDEAL-Employer-Rankings/Nordic-Top-50.aspx

By Linda Björk

Universum releases the first official Nordic Ideal Employer ranking that highlights the most powerful employer brands in the Nordic region based on students’ perceptions from Sweden, Denmark, Norway and Finland.

Accounting firms are most popular when Nordic business students rank their ideal employers. According to the students, Ernst & Young is the ideal employer followed by PwC. “After some tough years the banks are increasing in popularity as well as the management consulting industry”, says Claes Peyron, Nordic Director at Universum. Nordea is ranked number three followed by L’Oréal, McKinsey and KPMG.

Engineering students rank Ramboll as their ideal employer followed by Siemens and ABB. “Management consulting is becoming more popular among engineering students, as well as the construction industry, software and computer services”, says Lovisa Öhnell, Universum’s Research Director. Microsoft is ranked fourth, followed by McKinsey and Skanska. “Engineering consulting is becoming more attractive in both Norway and Denmark while stable in Sweden and decreasing popularity in Finland”, add Ms Öhnell.

Business students associate professional training and development, good prospects for future career, leaders who support their career and competitive base salary with the top three ideal employers to a larger extent than with employers overall. “These attributes are important for students and the students are attracted by employers that provide these attributes.” explains Claes Peyron.

Engineering students associate the top three employers with creative and dynamic work environment, professional training and development, good prospects for future earnings and competitive base salary. In general, preferences among Swedish, Danish and Norwegian students are closely linked while Finnish students often have different priorities compared to their Nordic neighbours.

The results are based on the Universum Student Survey 2011 in which over 34.000 students at top academic institutions in Sweden, Denmark, Norway and Finland chose their ideal employers to work for. The Universum Student Survey is conducted globally on an annual basis with over 400.000 respondents.

For more information on the results, please visit
http://www.universumglobal.com/IDEAL-Employer-Rankings/Nordic-Top-50.aspx

By Linda Björk

By Michal Kalinowski, CEO of UNIVERSUM

Twenty years ago, employer branding was not even known by that name, or any name for that matter. Communication with talent was often indistinguishable from other corporate communication.  Talent communication was then focused on general messages directed to whole populations.

Ten years ago, general marketing became more recognisable as the employer branding we know today. It was characterised by demographic targeting, where certain schools were selected for focused campaigns. Universities were classified as tier 1, tier 2, tier 3 and so on. The classification was typically based on the reputation of the universities. Top schools became tier 1, and pretty much everybody focused their resources on those top universities. Read the rest of this entry »

Fredag 5. november slapp Universum resultatene fra den norske Professional undersøkelsen.

Statoil kom på topp både innenfor økonomi og teknologi. “Finansielle og miljøkriser er glemt. Finansselskaper er blitt stuerene” var det som gjorde overskrifter i Dagens Næringsliv. Blant økonomer er DnB Nor på annenplass, mens Nordea, Sparebank1 og First Securities rykker kraftig oppover fra fjorårets liste. Read the rest of this entry »

For andre år på rad presenterer Universum verdens mest attraktive arbeidsgivere. Google har sin øvre posisjon fra 2009, men møter i år sterk motstand fra de fire store revisjonsselskaper, KPMG, Ernst & Young, PricewaterhouseCoopers og Deloitte.

Universum’s rangeringsliste over verdens mest attraktive arbeidsgivere er basert på en spørreundersøkelse gjennomført blant 130 000 potensielle ingeniører og økonomer i verdens tolv største økonomier. Blant økonomene har de fire store revisjonsselskaper steget i rangeringen som er nå like bak Google som i år også rangerer høyest. ” “Vi ser en klar global trend i at arbeidsgivere innen revisjon gjenvinner sin status blant økonomer etter et kort kjærlighetsforhold til IT bransjen, i tillegg er ”fast moving consumer goods” industrien i ferd med å styrke sin posisjonering, sier Michal Kalinowski, administrerende direktør i Universum. “Derimot lokkes de blivende økonomene i år mindre av finans-, konsulent- og olje-og gass-sektoren.” Read the rest of this entry »