Universum releases the first official Nordic Ideal Employer ranking that highlights the most powerful employer brands in the Nordic region based on students’ perceptions from Sweden, Denmark, Norway and Finland.

Accounting firms are most popular when Nordic business students rank their ideal employers. According to the students, Ernst & Young is the ideal employer followed by PwC. “After some tough years the banks are increasing in popularity as well as the management consulting industry”, says Claes Peyron, Nordic Director at Universum. Nordea is ranked number three followed by L’Oréal, McKinsey and KPMG.

Engineering students rank Ramboll as their ideal employer followed by Siemens and ABB. “Management consulting is becoming more popular among engineering students, as well as the construction industry, software and computer services”, says Lovisa Öhnell, Universum’s Research Director. Microsoft is ranked fourth, followed by McKinsey and Skanska. “Engineering consulting is becoming more attractive in both Norway and Denmark while stable in Sweden and decreasing popularity in Finland”, add Ms Öhnell.

Business students associate professional training and development, good prospects for future career, leaders who support their career and competitive base salary with the top three ideal employers to a larger extent than with employers overall. “These attributes are important for students and the students are attracted by employers that provide these attributes.” explains Claes Peyron.

Engineering students associate the top three employers with creative and dynamic work environment, professional training and development, good prospects for future earnings and competitive base salary. In general, preferences among Swedish, Danish and Norwegian students are closely linked while Finnish students often have different priorities compared to their Nordic neighbours.

The results are based on the Universum Student Survey 2011 in which over 34.000 students at top academic institutions in Sweden, Denmark, Norway and Finland chose their ideal employers to work for. The Universum Student Survey is conducted globally on an annual basis with over 400.000 respondents.

For the full ranking list and more information on the results, please visit
http://www.universumglobal.com/IDEAL-Employer-Rankings/Nordic-Top-50.aspx

By Linda Björk

Universum releases the first official Nordic Ideal Employer ranking that highlights the most powerful employer brands in the Nordic region based on students’ perceptions from Sweden, Denmark, Norway and Finland.

Accounting firms are most popular when Nordic business students rank their ideal employers. According to the students, Ernst & Young is the ideal employer followed by PwC. “After some tough years the banks are increasing in popularity as well as the management consulting industry”, says Claes Peyron, Nordic Director at Universum. Nordea is ranked number three followed by L’Oréal, McKinsey and KPMG.

Engineering students rank Ramboll as their ideal employer followed by Siemens and ABB. “Management consulting is becoming more popular among engineering students, as well as the construction industry, software and computer services”, says Lovisa Öhnell, Universum’s Research Director. Microsoft is ranked fourth, followed by McKinsey and Skanska. “Engineering consulting is becoming more attractive in both Norway and Denmark while stable in Sweden and decreasing popularity in Finland”, add Ms Öhnell.

Business students associate professional training and development, good prospects for future career, leaders who support their career and competitive base salary with the top three ideal employers to a larger extent than with employers overall. “These attributes are important for students and the students are attracted by employers that provide these attributes.” explains Claes Peyron.

Engineering students associate the top three employers with creative and dynamic work environment, professional training and development, good prospects for future earnings and competitive base salary. In general, preferences among Swedish, Danish and Norwegian students are closely linked while Finnish students often have different priorities compared to their Nordic neighbours.

The results are based on the Universum Student Survey 2011 in which over 34.000 students at top academic institutions in Sweden, Denmark, Norway and Finland chose their ideal employers to work for. The Universum Student Survey is conducted globally on an annual basis with over 400.000 respondents.

For more information on the results, please visit
http://www.universumglobal.com/IDEAL-Employer-Rankings/Nordic-Top-50.aspx

By Linda Björk

Offentliggjøringen av den gjeve listen over landets mest attraktive bedrifter ble akkompagnert av prisutdeling og middag i ærverdige omgivelser på Grand Hotel i Oslo.

Resultatene fra den årlige undersøkelsen ble presentert på Talentkonferansen 2011 i går kveld, et samarbeid mellom Universum og Dossier Solutions. Her ble det blant annet holdt foredrag med fokus på innovasjon og hvordan næringslivet kan tiltrekke seg og forvalte kompetanse.

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Av: Ove Kvalsvik

Til tross for et nytt oppsving i verdensøkonomien, har det ikke blitt skapt nye jobber i de rike landene hvor arbeidsløsheten mange steder er rekordhøy. Arbeidsløsheten for de vestlige europeiske landene forventes å være på 9,3 prosent i 2011 og er, i følge Det internasjonale pengefond (IMF), én av de største utfordringene vi står ovenfor.

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Som ”Universum Employer Branding Partner” inviteres du til vårt neste Employer Branding-Forum. Universum arrangerer et spesielt forum for ”Partnere” to ganger i året. Partnere er altså de som benytter seg av undersøkelsene til å kartlegge talentene og Universum Top 100 / Jungle til å kommunisere med dem. Universum ønsker å følge opp sine partnere tett gjennom hele året med diverse aktiviteter og produkter eksklusivt for denne gruppen. 

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For andre år på rad presenterer Universum verdens mest attraktive arbeidsgivere. Google har sin øvre posisjon fra 2009, men møter i år sterk motstand fra de fire store revisjonsselskaper, KPMG, Ernst & Young, PricewaterhouseCoopers og Deloitte.

Universum’s rangeringsliste over verdens mest attraktive arbeidsgivere er basert på en spørreundersøkelse gjennomført blant 130 000 potensielle ingeniører og økonomer i verdens tolv største økonomier. Blant økonomene har de fire store revisjonsselskaper steget i rangeringen som er nå like bak Google som i år også rangerer høyest. ” “Vi ser en klar global trend i at arbeidsgivere innen revisjon gjenvinner sin status blant økonomer etter et kort kjærlighetsforhold til IT bransjen, i tillegg er ”fast moving consumer goods” industrien i ferd med å styrke sin posisjonering, sier Michal Kalinowski, administrerende direktør i Universum. “Derimot lokkes de blivende økonomene i år mindre av finans-, konsulent- og olje-og gass-sektoren.” Read the rest of this entry »

I en fersk undersøkelse utført av McKinsey viser at firmaer som mislyktes i å handle riktig i løpet av nedgangstider har tapt markedsandeler og aksjeverdi. Selskaper som fortsetter å ansette eller beholde sitt nærvær i rekrutteringsmarkedet kommer sterkere ut av nedgangstider sammenlignet med de som nedbemanner og ikke reagerer raskt nok etter en nedgangsperiode.

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Av: Karine Tobiasson

Morten Tyssdahl var leder for karrieredagene på BI, ut fra hans egen erfaring, samt tilbakemeldinger fra studenter som har deltatt på BI’s karrieredager har vi satt sammen 5 tips om karrieredagen for arbeidsgivere.

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