Oct 11, 2010 0
Kun työvoimapula kasvaa seuraavan vuosikymmenen aikana, nousee työnantajakuvan tärkeys esiin uudella tavalla nyt brändätään itseään tulevaisuutta varten, sillä ne, jotka putoavat kelkasta nyt, eivätkä panosta työnantajakuvaansa ajoissa, tulevat taistelemaan asian kanssa tulevaisuudessa – kun nuoret ovat jo valinneet ihanteellisimmat työnantajansa. Michaela von Wendt, Universumin maajohtaja
Jan 12, 2010 0
By Christopher Van Mossevelde
HR professionals are positive about the economic outlook for 2010, according to a recent global survey conducted by employer branding company Universum. Nearly half of the respondents, from Europe, the US, and Asia, said that the promotion of their employer brand will be higher in 2010 than in 2009. One fourth indicate an increase in the amount invested for next year – an encouraging sign that employers will be active for 2010 after a rather dismal year!
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Dec 15, 2009 0
In this fourth issue 2009 of the Universum Quarterly we take a closer look at the top talent. Different types of talent serves different company needs and one size does not necessarily fit all. In this issue you can learn how to look in the right places for talent that is right for you.
Jul 1, 2009 2
“Sustainable Employer Branding” is a new practical guide for all who work with employer branding. The book highlights the importance of employer branding for the Generation Y and gives you practical tips on how companies can work with employer branding.
Jun 30, 2009 1
In the last issue of Universum Quarterly, I wrote about how to adjust your external employer branding strategy during a recession. Note that I say adjust – not halt. Now, I want to discuss a second fundamental aspect of employer branding: internal branding. And just like external branding, internal communication of your employer brand should continue during a recession. It may look a little different, but it is very important to keep it going, for the following reasons: Read the rest of this entry »
