In the last issue of Universum Quarterly, I wrote about how to adjust your external employer branding strategy during a recession. Note that I say adjust – not halt. Now, I want to discuss a second fundamental aspect of employer branding: internal branding. And just like external branding, internal communication of your employer brand should continue during a recession. It may look a little different, but it is very important to keep it going, for the following reasons: Read the rest of this entry »

The second issue of Universum Quarterly is now available. In this issue we discuss how to build your brand from inside-out. Also learn how you can keep the talent you want to keep, even in times where you have to reduce headcount. We also examine the generation gaps and how to merge the the Millennials, Baby Boomers, Generation Jones and Generation X. Please contact us to get your own copy of Universum Quarterly!

What can an employer do to remain in the minds of students during a hiring freeze?

It’s important for employers to stay top of mind during a hiring freeze and not abandon the image and presence they have spent resources and time to establish. Employer Brand impressions are created mostly during the undergraduate years, when students are researching companies, searching internships and learning about your brand and offer. So what should you do if you are not hiring?

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