In the last issue of Universum Quarterly, I wrote about how to adjust your external employer branding strategy during a recession. Note that I say adjust – not halt. Now, I want to discuss a second fundamental aspect of employer branding: internal branding. And just like external branding, internal communication of your employer brand should continue during a recession. It may look a little different, but it is very important to keep it going, for the following reasons: Read the rest of this entry »

The second issue of Universum Quarterly is now available. In this issue we discuss how to build your brand from inside-out. Also learn how you can keep the talent you want to keep, even in times where you have to reduce headcount. We also examine the generation gaps and how to merge the the Millennials, Baby Boomers, Generation Jones and Generation X. Please contact us to get your own copy of Universum Quarterly!

Do you have employer branding questions you want answered? Would you like the opportunity to pose them to employer branding specialists?

New for 2009, Universum Quarterly will showcase our new series – EB Surgery. In every issue, one of our experienced employer branding consultants will answer your questions, sharing with you their extensive experience in employer branding. Send your questions to: UQtip@universum.se

Once upon a time…what a great story can do for your company
Take a look at corporate story telling and how it can strengthen the employer brand – get inspired by the new issue of Universum Quarterly! Read the rest of this entry »

Suomen suurin Employer Branding tapahtuma Universum Awards järjestettiin 23. huhtikuuta 2009 ravintola Pörssillä. Iltapäivän seminaarit tarjosivat inspiroivia luentoja työnantajakuvaan liittyvistä aiheista. Iltatilaisuudessa 2009 opiskelijatutkimuksen tuoreet tulokset julkistettiin ja vuoden ihanteelliset työnantajat palkittiin.

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