By Michal Kalinowski, CEO of UNIVERSUM
Twenty years ago, employer branding was not even known by that name, or any name for that matter. Communication with talent was often indistinguishable from other corporate communication. Talent communication was then focused on general messages directed to whole populations.
Ten years ago, general marketing became more recognisable as the employer branding we know today. It was characterised by demographic targeting, where certain schools were selected for focused campaigns. Universities were classified as tier 1, tier 2, tier 3 and so on. The classification was typically based on the reputation of the universities. Top schools became tier 1, and pretty much everybody focused their resources on those top universities. Read the rest of this entry »
Asia’s booming economy has created a special need for natives with Western experience
By Fred Cohn in Universum Quarterly 4/2010
The boom in Asia’s economy has created a corresponding growth in its job market. Companies are hiring not just in established business centres like Hong Kong and Singapore, but in the second- and third-tier cities that are now flourishing throughout the area. Read the rest of this entry »
Google pitää pintansa maailman ihanteellisimpana työnantajana, mutta saa haastajakseen ”Big Four” tilintarkastusfirmat. Ainoana suomalaisena yrityksenä listalla mukana on Nokia, joka sijoittuu tekniikan alan opiskelijoiden keskuudessa sijalle 27, Universumin maailmanlaajuisessa työnantajakuvatutkimuksessa. Read the rest of this entry »
By Christopher Van Mossevelde
HR professionals are positive about the economic outlook for 2010, according to a recent global survey conducted by employer branding company Universum. Nearly half of the respondents, from Europe, the US, and Asia, said that the promotion of their employer brand will be higher in 2010 than in 2009. One fourth indicate an increase in the amount invested for next year – an encouraging sign that employers will be active for 2010 after a rather dismal year!
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In this fourth issue 2009 of the Universum Quarterly we take a closer look at the top talent. Different types of talent serves different company needs and one size does not necessarily fit all. In this issue you can learn how to look in the right places for talent that is right for you.
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By Michal Kalinowski
Friends, I have great news to share with you: For the first time in employer branding history, Universum can present the world’s Top 50 Most Attractive Employers ranking.
This is a global ranking based on our surveys among 120,000 business and engineering students in 11 of the world’s leading economies: US, Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada and India. In the surveys, students considered 800 employers and nominated their top 50 Ideal Employers.
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