Universum on aktiivisesti ollut mukana viime viikkojen rekrytointimessuilla. Viime viikolla olimme Contactforumilla Helsingissä ja tällä viikolla Lappeenrannalla DuuniDay -rekrytointitapahtumassa ja Helsingissä Pääkaupunkiseudun Ammattikorkeakoulujen Duuniiin.net -rekrytointimessuilla. Ensi viikolla olemme mukana Tampereen Yrityspäivillä Tampereen Teknillisessä yliopistossa 10.2., joten tule keskustelemaan kanssamme Employer Branding haasteista tai kerro meille onnistuneesta työnantajakuvaan liittyvästä toimenpiteestä!
On erittäin arvokasta keskustella opiskelijoiden kanssa heidän näkemyksistä ja urasuunnitteluista. Sen lisäksi, on kiva kuulla opiskelijoiden spontaaneja kommentteja Jungle Career –lehdestä! Monet kehuivat sen sisältöä ja suuri osa on jo lukenut lehden koulussa tai saanut sen postitse kotiin. Eräs miesopiskelija Helsingistä oli sitä mieltä että ”Tämä on varmasti paras asia, mitä mä tästä messusta saan!”
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If they’re too vague to understand, too long to remember and so far removed from reality that nobody believes them, then corporate values are pointless! But why are they important? And who gets it right? Read the rest of this entry »
By Michal Kalinowski, CEO of UNIVERSUM
Twenty years ago, employer branding was not even known by that name, or any name for that matter. Communication with talent was often indistinguishable from other corporate communication. Talent communication was then focused on general messages directed to whole populations.
Ten years ago, general marketing became more recognisable as the employer branding we know today. It was characterised by demographic targeting, where certain schools were selected for focused campaigns. Universities were classified as tier 1, tier 2, tier 3 and so on. The classification was typically based on the reputation of the universities. Top schools became tier 1, and pretty much everybody focused their resources on those top universities. Read the rest of this entry »
Jos olet menestynyt opinnoissa, edistänyt opiskelijatoimintaa, onnistunut verkostoitumisessa tai muuten osoittanut aktiivisuutta opiskelijana, voit olla etsimämme Vuoden Opiskelija 2011! Read the rest of this entry »
Universum toivottaa kaikille oikein rauhallista joulua
&
onnellista uutta vuotta!
Asia’s booming economy has created a special need for natives with Western experience
By Fred Cohn in Universum Quarterly 4/2010
The boom in Asia’s economy has created a corresponding growth in its job market. Companies are hiring not just in established business centres like Hong Kong and Singapore, but in the second- and third-tier cities that are now flourishing throughout the area. Read the rest of this entry »
By Michal Kalinowski in Universum Quarterly 3/2010
Friends, it’s time we admit it: Today’s younger generations are more sophisticated than we were at their age. They move in a transparent world where the flow of information is enormous. They know how to navigate through it, separating truth from lies with a strong sense of what is credible. In this world, employers looking to hire these generations have to be courageous. They have to have the courage to tell the truth. Those who don’t will be spotted and discarded by talent. Read the rest of this entry »
Due to a critical shortage of experienced staff, attrition is an “every-day hazard for companies operating in East Asia”, reports the FT.
In her article, “Aggressive hiring keeps the talent moving”, Elaine Moore, gives the example of RBS Coutts, which lost one third of its staff to its rival BSI.
According to her, the war for talent is not only affecting private banking and big corporations, but also small businesses where employees are known to switch jobs for minimal salary increases. Read the rest of this entry »
While being a technical or functional expert is the most sought career goal for the engineering/ IT/natural sciences students in India, it is the career goal that the business students value least. Instead they want to become a leader or manger of people. To have a work/life balance is not at all of the same importance to the Indian students as it is to the students in the western countries, instead they want a secure and stable job and would very much like to have an international career. Read the rest of this entry »
Liian pitkät trainee-ohjelmat eivät innosta opiskelijoita, jotka muuten mielellään haluaisivat tietoa työnantajista trainee-ohjelman kautta. Trainee-ohjelma on suosittu ja tehokas tapa valmentaa yliopisto- ja korkeakouluopiskelijoita työelämää varten, ja yhä useampi työnantaja tarjoaa trainee-ohjelmia innokkaille nuorille. Ohjelmista on hyötyä sekä työnantajille että ohjelmaa käyville tuleville työhakijoille. Nuori saa ainutlaatuista kokemusta eri tehtävistä ja oppii ymmärtämään yrityksen kokonaiskuvan. Työnantaja taas saa sitoutuneet työntekijän. Read the rest of this entry »
