Viime vuoden, yli 20.000 asiakastapaamisen perusteella, kertovat Universumin työnantajakuvan asiantuntijat Joao Araujo ja Daniel Wägerth, mitkä ovat tulevan vuoden kiinnostavimpia keskustelunaiheita työnantajakuvan saralla.
Aasiassa, Afrikassa ja USA:ssa kilpailu hyvistä osaajista kiristyy, kun taas Euroopassa panostetaan yhä enemmän innovatiivisiin ja uusin tapoihin kehittää työnantajakuvaa. Lue, mitkä seitsemän asiaa Araujon ja Wägerthin mukaan herättävän keskustelua vuonna 2012:

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Universum releases the first official Nordic Ideal Employer ranking that highlights the most powerful employer brands in the Nordic region based on students’ perceptions from Sweden, Denmark, Norway and Finland.

Accounting firms are most popular when Nordic business students rank their ideal employers. According to the students, Ernst & Young is the ideal employer followed by PwC. “After some tough years the banks are increasing in popularity as well as the management consulting industry”, says Claes Peyron, Nordic Director at Universum. Nordea is ranked number three followed by L’Oréal, McKinsey and KPMG.

Engineering students rank Ramboll as their ideal employer followed by Siemens and ABB. “Management consulting is becoming more popular among engineering students, as well as the construction industry, software and computer services”, says Lovisa Öhnell, Universum’s Research Director. Microsoft is ranked fourth, followed by McKinsey and Skanska. “Engineering consulting is becoming more attractive in both Norway and Denmark while stable in Sweden and decreasing popularity in Finland”, add Ms Öhnell.

Business students associate professional training and development, good prospects for future career, leaders who support their career and competitive base salary with the top three ideal employers to a larger extent than with employers overall. “These attributes are important for students and the students are attracted by employers that provide these attributes.” explains Claes Peyron.

Engineering students associate the top three employers with creative and dynamic work environment, professional training and development, good prospects for future earnings and competitive base salary. In general, preferences among Swedish, Danish and Norwegian students are closely linked while Finnish students often have different priorities compared to their Nordic neighbours.

The results are based on the Universum Student Survey 2011 in which over 34.000 students at top academic institutions in Sweden, Denmark, Norway and Finland chose their ideal employers to work for. The Universum Student Survey is conducted globally on an annual basis with over 400.000 respondents.

For the full ranking list and more information on the results, please visit
http://www.universumglobal.com/IDEAL-Employer-Rankings/Nordic-Top-50.aspx

By Linda Björk

Lehdistötiedote 5.5.2011

Henkilöstöstä huolehtiminen ja uusien osaajien houkutteleminen osana yrityksen strategiaa on edellytys sille, että tulevaisuuden osaajat löytävät tiensä ihanteellisen työnantajan luo. Ihanteellisimpien työnantajien listauksessa näkyy, että työn ja vapaa-ajan tasapainoa ja vaihtelevia työtehtäviä tarjoavat yritykset kiinnostavat opiskelijoita. Read the rest of this entry »

By Michal Kalinowski, CEO of UNIVERSUM

Twenty years ago, employer branding was not even known by that name, or any name for that matter. Communication with talent was often indistinguishable from other corporate communication.  Talent communication was then focused on general messages directed to whole populations.

Ten years ago, general marketing became more recognisable as the employer branding we know today. It was characterised by demographic targeting, where certain schools were selected for focused campaigns. Universities were classified as tier 1, tier 2, tier 3 and so on. The classification was typically based on the reputation of the universities. Top schools became tier 1, and pretty much everybody focused their resources on those top universities. Read the rest of this entry »

Google pitää pintansa maailman ihanteellisimpana työnantajana, mutta saa haastajakseen ”Big Four” tilintarkastusfirmat.  Ainoana suomalaisena yrityksenä listalla mukana on Nokia, joka sijoittuu tekniikan alan opiskelijoiden keskuudessa sijalle 27, Universumin maailmanlaajuisessa työnantajakuvatutkimuksessa. Read the rest of this entry »