First Global Index of Employer Attractiveness
Universum presents, for the first time, the world’s Top 50 most attractive employers. Compiled from 11 out of the 12 leading economies, nearly 120,000 students from top academic institutions chose their ideal companies to work for. Google is the world’s most attractive employer, followed closely by its rival, Microsoft. This is the only global index of employer attractiveness and highlights the world’s most powerful employer brands, those companies that are the most successful in talent attraction and retention.
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By Linda Björk
Suomalaiset korkeakoulutetut nuoret ammattilaiset suosivat yhä suomalaisia työnantajia. Teknisen alan opintotaustan omaavat valitsivat ihanteellisimmaksi työnantajakseen Koneen. Fazer puolestaan oli kaupallisesti koulutettujen suosikki ja jätti taakseen pitkäkestoisen ykkösen, Nokian, joka putosi neljänneksi. Taantuman aikana erityisesti ns. Big 4 yritykset sekä konsultointi- ja energia-alan yritykset ovat kohentaneet asemaansa. Suomalaiset pankit ovat kutakuinkin säilyttäneet aiemman asemansa. Read the rest of this entry »
In this issue we take a closer look at what communication channels to use to get the most out of your employer branding messages. We also examine the question of “to be or not to be on Facebook” and take a snapshot on research results from Eastern Asia. Please contact us if you want to subscribe to Universum Quarterly (4 issues a year)!
