by Anne Margrethe Mannerfelt

We are all feeling it – 2009, the year when employer branding strategies, activities and priorities are evaluated closely. With smaller budgets, many employers have had to evaluate how and where they spend their money. Are we doing the right thing, are we reaching out to the right target group? The demands for return of investment on marketing activities are higher than ever before. Read the rest of this entry »

By Christopher Van Mossevelde

From the comments we’ve received, many employers have been asking how one can measure the ROI of their employer brand activities. We addressed this topic in a Universum Quarterly article back in 2008, entitled “Boost your employer brand budget using metrics and measurements”, but I thought it would be worthwhile relaying some of the key points in this article again. Read the rest of this entry »

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