Nelly Riggenbach Hasler will be speaking about the development of Employer Value Proposition at the Personal Swiss on 5th April in Zurich. Her slot is scheduled in Forum 3, 11:20 – 12:05.  Book this time in your agenda if you are attending the fair!

Details about the lecture (in German):
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In a recent study by McKinsey, companies that failed to act properly during the last two recessions lost market share and shareholder value. Companies that continued to hire or maintain their presence in the recruitment market emerged from the recession stronger, compared to those that were downsizing and couldn’t react quickly enough to a market recovery.

Experts say that attrition rates have been kept artificially low due to the recession, but that they will increase very quickly as companies start recruiting again. As the world economy recovers, natural growth will occur, and inevitably the need for talent will climb. Employers will then face a two-fold challenge: employees will be targeted by competitors and recruitment costs will increase. Read the rest of this entry »

“Sustainable Employer Branding” is a new practical guide for all who work with employer branding. The book highlights the importance of employer branding for the Generation Y and gives you practical tips on how companies can work with employer branding.

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