Cecilia Dahlström, Global Marketing Director at Universum, presents the evolutionary change in recruitment communication to the current practice known as personality targeting in her article entitled, Matchmaking Employers with Employees: the Era of Personality Targeting, featured in the Journal of Corporate Recruiting Leadership. “Employer branding is now about finding and attracting people who fit your culture; it’s no longer just a question of having the right skills”, she says. Read the rest of this entry »
Understanding diversity and approaching this challenge in an effective way will be key for the success of any company – not only from a sourcing perspective, but also from a market perspective. To help you understand and face this challenge, UNIVERSUM is organising a webinar on diversity on February 28th, 15h CET.
Information and registration at: http://www.universumglobal.com/special-pages/webinar_diversity
The results of the Swiss Professional Survey reveal how working professionals perceive organizations as employers in Switzerland. The research functions as a basis for decision-making when recruiting professionals, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an employer has over professionals.
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In the course of brand alignment in 2011 Universum Switzerland will unite its print and online products under the umbrella of Careerstep. After the rebranding you will be presented with a print portfolio of proven quality under a new name. Jobguide Bewerbungsratgeber becomes Careerstep Bewerbungsratgeber, Jobguide Beruf will from now be published as Careerstep Berufe. We will of course keep our magazine Careerstep and the well known website www.careerstep.ch to top off our media offer.
The structure of the publications will remain the same: they will contain high quality editorial content of career information for students and graduates as well as offer space for company presentations. We are looking forward to your presentation as attractive employer in our rebranded portfolio.
The theme of boomerang hiring is vey interessting, due to several advantages, but it is important to take into account also some specification related to this situation.
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Career fairs are useful meeting points for students caring about their future career, the better source of information after employer websites according to the results of Universum’s Communicating with Talent 2010 report. Read the rest of this entry »
Jobseekers today are aware of the importance of building up their employability and are focused on developing their personal brand, i.e. the professional image they portray to potential employers. They are increasingly aware of the importance of managing their online profiles, via professional and social networks, whether it’s LinkedIn or Facebook. For this reason, many are “badge collectors” and strive to get work experiences at companies that have a positive image, are well-known and recognized internationally. The reputation of the company has a large influence for today’s top talent. Read the rest of this entry »
Branding is what marketers practice to increase the sales of their products or services and has become common knowledge. Employer branding, however, is still a practice that seems to elude most.
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Universum awarded the Swiss Students of the Year 2010!
- Yolanda Hell, Female Power Student of the Year (L)
- Nadia Langensand, Female Innovation Student of the Year (R)
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MBAs want international careers, but do not prioritise this when looking for employers
Based on 7,028 employer evaluations, reflecting the opinions of 2,009 students, Universum releases the European MBA Ideal Employer rankings. The data highlights the differences between Europe’s MBA and undergraduate/Master’s students.
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