Employer Branding Today by Universum Quarterly - Switzerland » Universum Communications

How long students want to stay with their first employer

lauriane.schuller — Wed, 09 Nov 2011 10:19:54 +0000

Did you know that the Generation Y is planning to stay no more than three and a half year at their first job? This is the results of the Universum Research on student’s career expectations. Asking over 9000 Students on annual basis, Universum Communication shares findings about Swiss student’s career planning and expectations.

We knew already before that times of the life-long employent are gone for good. But three years is a very short time slot if you look at it from emplyoer perspective.

The Swiss Statistical offices announced less unemployment in the second quarter 2011, that is positive. Sure is, that without an academic degree it seems to be harder to find a job. On the other hand, talents with diploma and some experience easily find their ideal jobs. In this case we are speaking about an employee-driven market where the talents define where, with whom, for how much and how long they are planning to stay in a company! In Switzerland this is especially true in technical domains, where companies’ needs of coworkers are hard to cover.

Students in French speaking part of Switzerland will stay longer with their fist employer; a difference of mentality confirmed again!

Gen Y voices: People still working for their first employer.

Being aware about the fact that “one life – one career” have been true for the Baby Boomers but no more for this new generation, we should ask how young talents are dealing with their long term career expectations?

“Speaking about my own experience, I’m representing the Generation Y quite well. At the end of my studies I could not plan the next 6 months and had no problem with it.” says Lauriane Schuller; she entered her first job as a Project manager in marketing at Universum Switzerland, January 2010. “I was asking myself why I should limit my expectations and my career landscape in planning my life over the 10 next years. So I took one step after the other, being open for new experiences and learning as much as possible. Spontaneous, flexible and motivated! That is defining the Generation Y talents!” so Lauriane Schuller.

Is there a pressure to change employer for young professionals? “I have been asked once how long I have been working for Universum now. I replied that I already worked at the Basel office at the end of my studies. Surprisingly I have been asked WHEN I was planning to leave and also if I was not scared to drag my career evolution working for same company for so long time!” so Nelly Riggenbach Hasler, Director Europe at Universum since summer 2011.

Usage of top online networks/communities

lauriane.schuller — Wed, 12 Oct 2011 07:31:44 +0000

The worldwide Employer Branding specialist Universum, identifies since more than 20 years, students career expectations. The latest Communicating with Talent report gives us losts of information about which channels students use, to learn about their potential employers.

639 students took part in the Communicating with Talent survey in Switzerland, the Universum Student Survey gathered 9 165 respondents in 2011.

The Digital Generation – also called Generation Y – does not use these networks for the same purpose. The following graphic shows how Swiss students use online networks and communities:

93% of them use Facebook, 25% have a profile on LinkedIn, 18% on Xing, 16% use Twitter and 15% StudiVZ. The other cited online networks/communities are used by 7 to 4 % of those students only.

Universum Professional Survey 2011 – last days to take the survey!

lauriane.schuller — Mon, 03 Oct 2011 13:07:48 +0000

Career goals, salary, work-life balance, ideal Employer – what are YOUR career expectations?

The Universum Professional Survey, the worldwide biggest annual survey about career expectations is surveying Swiss professionals with academic background and a minimum of one year work experience.

As we are publishing national results on this blog, we thought it would be interesting for you to participate. Therefore, click on the following link and take part: http://survey.confirmit.com/wix/p1784923454.aspx?reid=42.

Why participate? You will automatically get for free a digital career guide called “Networking works” as well as your personal career profile based on on your answers powered by Springboardr.com. You will also get the possibility to win an iPad 2 in our national competition!

The Universum Professional Survey 2011 is completely independent and your response is anonymous.

Thank you very much for taking part!

Do you have any questions? Please send an email to ps11ch@universumeurope.com.

Are women from Venus?

lauriane.schuller — Mon, 11 Jul 2011 15:09:36 +0000

After many years of gender issues in the professional world being discussed in the media no real significant progress was made in this case. It is clear that the preferences of women and men differ and this is the case also when talking about career. Let`s have a glance at the employer rankings in Switzerland split in two categories showing the perspective of male and female students.

Female ideal employer ranking – Changes to 2010

Nestlé and L’Oréal still remain top ideal employers for women for the over 1,500 female participants
Google and Credit Suisse exchanged ranking position
SWISS won one ranking position
The Red Cross and the Federal Administration both won 8 ranking positions

Male ideal employer ranking – Changes to 2010

Top 5 remain unchanged for the 1,800 male participants
PwC won 2 ranking positions
Swatch Group won 7 ranking positions
SWISS won one ranking position
Goldman Sachs lost two ranking positions

Trends & differences

Historically, banks have been a bit less popular within female population but after crisis something changed. Example of the Swiss big bank UBS: comparing the rankings since 2008 UBS have always been ranked in the TOP3 for men business students. Women instead sanctioned the employer during the crisis: 2008 women placed UBS at rank 2, 2009 during the crisis at rank 8, now for the second year at rank 7.

Impressive rise for Swatch among male participants might have been supoported by positive press echo about market success during the field period. Swatch was frequently mentioned in the media reporting good sales results in China and it`s growth in 2010.

Key facts Student Survey 2011, Switzerland

Number of participants in 2011 9,165 respondents
Number of universities 30 leading universities
Number of employer evaluations 26,982
Field period November 2010 to March 2011

Under following link you can find the complete Universum TOP100 rankings: http://www.universumglobal.com/IDEAL-Employer-Rankings/The-National-Editions/Swiss-Student-Survey

Swiss vs. European Students Salary Expectations

lauriane.schuller — Fri, 01 Jul 2011 06:00:37 +0000

Universum, the Swedish-based employer branding consultancy, reveals its research on the european most ambitious career-seekers. The study is based on 60,700 employer evaluations, and 19,890 students studying at Europe’s top academic institutions.

The Universum Student Survey is a survey about students’ career expectations. In 2011 Universum asked 19,890 students in 16 countries what they expected to earn in their first job after their studies. The results show that Swiss students expect to earn the most (59,700 € per year), followed by the Norwegians (55,200 €), Danish (52,000 €), Germans (43,900 €) and Finns (38,800 €).

The results do not represent current salary levels per country, yet are an indication of graduates’ salary demands. Each respondent was specifically asked: “What is your expected annual salary before taxes at your first employer after graduation?”. All countries combined, the mean salary expectation was 33,300 € per year. Please note that cost of living expenses in the different countries hasn’t been considered in this analysis.

The students that expect to earn the least are from Poland (9,200 €), Russia (12,600 €), Spain (20,700 €), Italy (23,200€) and Belgium (29,600 €).

Students, whose salary expectations were in the middle-range, from highest to lowest, were: French (38,000 €), Swedish (38,000 €), Dutch (33,200 €), Austrian (31,500 €), Irish (30,900 €) and students from UK (30,800 €).

Compared to last year, most students expect a higher salary for their first job. The biggest increase in expectations have been noticed in Switzerland (+6,500 € per year), then in Sweden (+ 3,000 €) and in the Netherland (+2,500 €).

Nelly Riggenbach Hasler, Director DACH at Universum explained, “Following the recession, graduates weren’t expecting big pay checks and accepting to make concessions, so long as they got work experience” but now they revised their position and are expecting “to get paid accordingly to their califications” so Riggenbach. The most important career goal for the generation Y students is the work-life-balance but getting fair payment for their activity still remain a sensitive issue.

Heat Mapping Careergoals

lauriane.schuller — Wed, 29 Jun 2011 08:35:53 +0000

How important is to be competitively or intellectually challenged on the job? What do students say?

Take a look at the heat map to see how cultural and regional differences play a part in what new talent want.

Austria is the country where it is the most important for students to be competitively and intellectually challenged by their employer, followed by Switzerland and Spain.

Swiss marketing student’s Ideal Employers

lauriane.schuller — Wed, 01 Jun 2011 00:00:23 +0000

The Swedish-based employer branding consultancy Universum, reveals its research on Swiss most ambitious career-seekers and presents their choice of Ideal Employers. The Swiss Student Survey 2011 is based on 27,000 employer evaluations, reflecting the opinions of 9 165 students, therefrom over 1,400 marketing students.

Please find the TOP20 Swiss marketing student’s Ideal Employers:

Biggest progression since last year have been registered for the Federal Admnistration (+14 ranking positions) and the Swiss Red Cross (+9 ranking positions).

Information about the survey and more rankings at http://www.universumglobal.com/IDEAL-Employer-Rankings/The-National-Editions/Swiss-Student-Survey

Employer Branding Forum Mai 19th 2011

lauriane.schuller — Mon, 23 May 2011 11:38:35 +0000

2011 Universum organised the first event in the French speaking part of Switzerland on May 19th in Geneva giving the possibility to listen to interesting speaker about employer branding. HR specialists have been invited to take part in the event and discuss with Merck Serono, Nestlé and Universum how successfull employer branding works.

Mr Jozef Tournel presented about Global Talent Sourcing Strategy and Ms Emmanuelle Belin about Corporate Resourcing at Nestlé. Additionally Universum presented the data of the newly published Swiss results of the Universum Student Survey 2011.

Many thanks to speackers and participants, we hope to see you soon in a next session!

Universum Awards: Student of the Year 2011

lauriane.schuller — Tue, 10 May 2011 12:00:23 +0000

On May 5th 2011 the Employer Branding specialist Universum awarded four Student of the Year distinctions to Swiss students, selected in collaboration with Axpo, Baloise, Deloitte and SBB. Read more about the winners and the project in this article.

Universum is has conducted the Student of the Year campaign in six countries for the 8 last years and for the third time in Switzerland. The Student of the Year Awards are first of all handed out to bring motivated students, their ideas, projects and skills to the foreground. The winners are not only gaining a valuable reference for his or her CV, they also get the possibility to network with their possible future employers and to win attractive prices.

To apply for the awards, students had to send their CV together with an essay about one of the following subjects:

For the Axpo Energy Vision Award: On their vision of the Swiss energy landscape in 2030
For the Baloise Safety Award: On how to make Friday 13th to a day of the safety
For the Deloitte Cross-Thinker Award: On why cross-thinking is so important in international companies
For the SBB Innovation Award: On a technological innovative project they have implemented.

The winners have been elected in collaboration with Axpo, Baloise, Deloitte and SBB based on the quality of the essays and references of the candidates.

This year’s winners:

Axpo Energy Vision Student of the Year – Samuel Pfaffen (ETH Zurich) won an e-bike
Baloise Safety Student of the Year - Reto Ziltener (University of St. Gallen) got the possibility to begin an internship at Baloise Group
Deloitte Cross-Thinker Student of the Year – Remo Giger (University of St. Gallen) won a weekend for two a in London and the possibility to visit the Deloitte headquarters
SBB Innovation Student of the Year - Péter Fankhauser (ETH Zurich) got a General Abonnement travelcard.

The Universum team congratulates the Student of the Year 2011 winners!
For more information: www.studentoftheyear.ch or write an email to soty@universum.se with following title: Student of the Year 2011.

Universum Awards 2011: The pictures

lauriane.schuller — Mon, 09 May 2011 19:57:25 +0000

Please find now the pictures of the event on our website http://www.universumawards.com/ch/about-universum-awards-%281%29.aspx.