Universum Professional Survey 2011 – last days to take the survey!

Career goals, salary, work-life balance, ideal Employer – what are YOUR career expectations?

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Universum Professional Survey 2010 Results

The results of the Swiss Professional Survey reveal how working professionals perceive organizations as employers in Switzerland. The research functions as a basis for decision-making when recruiting professionals, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an employer has over professionals.

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Employment lags next to volatile stock market. Secure your talent pipeline.

In a recent study by McKinsey, companies that failed to act properly during the last two recessions lost market share and shareholder value. Companies that continued to hire or maintain their presence in the recruitment market emerged from the recession stronger, compared to those that were downsizing and couldn’t react quickly enough to a market recovery.

Experts say that attrition rates have been kept artificially low due to the recession, but that they will increase very quickly as companies start recruiting again. As the world economy recovers, natural growth will occur, and inevitably the need for talent will climb. Employers will then face a two-fold challenge: employees will be targeted by competitors and recruitment costs will increase. Read the rest of this entry »

About Employer Branding Today

A UNIVERSUM initiative to share relevant, compelling and actionable employer branding news from a local perspective.

Note: the articles and comments represent the opinions of the authors and do not necessarily reflect the standpoint of Universum.

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Lauriane Schuller,
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Nelly Riggenbach Hasler,
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