Nov 9, 2011 0
Did you know that the Generation Y is planning to stay no more than three and a half year at their first job? This is the results of the Universum Research on student’s career expectations. Asking over 9000 Students on annual basis, Universum Communication shares findings about Swiss student’s career planning and expectations.
Oct 12, 2011 0
The worldwide Employer Branding specialist Universum, identifies since more than 20 years, students career expectations. The latest Communicating with Talent report gives us losts of information about which channels students use, to learn about their potential employers.
Jul 11, 2011 0
After many years of gender issues in the professional world being discussed in the media no real significant progress was made in this case. It is clear that the preferences of women and men differ and this is the case also when talking about career. Let`s have a glance at the employer rankings in Switzerland split in two categories showing the perspective of male and female students. Read the rest of this entry »
Apr 7, 2011 0
Cecilia Dahlström, Global Marketing Director at Universum, presents the evolutionary change in recruitment communication to the current practice known as personality targeting in her article entitled, Matchmaking Employers with Employees: the Era of Personality Targeting, featured in the Journal of Corporate Recruiting Leadership. “Employer branding is now about finding and attracting people who fit your culture; it’s no longer just a question of having the right skills”, she says. Read the rest of this entry »
Mar 29, 2011 0
Social Media and Social Networks becomes a hot topic in the recruitment sector. Since the generations Y and X – also called the «Digital Natives» – reached working age, we better understand the influence Social Medias Networks can have on their life.
Today only few recruiters admit that they are «googling» candidates. But, how to resist? Playing «Big Brother» is a natural tendency; this is only really bad for those candidates, not being aware of the power of bad communication and sharing for example their «binge drinking » evening pictures!
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Jan 4, 2011 0
Due to more people reaching retirement age and the declining interest in STEM-related education (science, technology, engineering and mathematics) in the west, the engineer deficit is growing. Industries such as aerospace and defence need far more scientists, technologists and engineers than soon will be available. Read the rest of this entry »
Dec 8, 2010 0
Parents tend to strongly influence our career choices. Factors such as gender and social background naturally have an impact, too, and so do TV shows and celebrities. But in a world with numerous options and where the media plays a large part, our parents still play the most significant role. Read the rest of this entry »
Oct 6, 2010 0
Jobseekers today are aware of the importance of building up their employability and are focused on developing their personal brand, i.e. the professional image they portray to potential employers. They are increasingly aware of the importance of managing their online profiles, via professional and social networks, whether it’s LinkedIn or Facebook. For this reason, many are “badge collectors” and strive to get work experiences at companies that have a positive image, are well-known and recognized internationally. The reputation of the company has a large influence for today’s top talent. Read the rest of this entry »
Jul 16, 2010 0
On September 26th 2006, facebook.com opened its pages to anyone over the age of 13 with a valid email address. Three years later, almost everyone you know has an account and employers of all sizes are wondering if they are missing a trick.
Jul 16, 2010 0
Emerging from turbulent times, American undergraduates voice their concern for job security louder than students in other countries. From nine possible career goals, Universum asked 300,000 university students around the world to select their three most important goals. The need to feel secure or stable in a job is an actual career aspiration for most students. In thirteen out of 25 countries, job security was in their top three choices, whereas Swiss students don’t prioritize it in their range of career objectives.
