Cecilia Dahlström, Global Marketing Director at Universum, presents the evolutionary change in recruitment communication to the current practice known as personality targeting in her article entitled, Matchmaking Employers with Employees: the Era of Personality Targeting, featured in the Journal of Corporate Recruiting Leadership. “Employer branding is now about finding and attracting people who fit your culture; it’s no longer just a question of having the right skills”, she says. Read the rest of this entry »
Social Media and Social Networks becomes a hot topic in the recruitment sector. Since the generations Y and X – also called the «Digital Natives» – reached working age, we better understand the influence Social Medias Networks can have on their life.
Today only few recruiters admit that they are «googling» candidates. But, how to resist? Playing «Big Brother» is a natural tendency; this is only really bad for those candidates, not being aware of the power of bad communication and sharing for example their «binge drinking » evening pictures!
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On June 4, Nelly Riggenbach was the key commentator on “HRM Forum – an open forum debate” about “Communicating across Gen Y, Gen X, and Baby boomers – Implications for HR”, together with Susan Goldsworthy, Founder and CEO Goldswolf.
The event took place at Webste University Geneva.
To download the pdf for the programme, please click here.
