Branding is what marketers practice to increase the sales of their products or services and has become common knowledge. Employer branding, however, is still a practice that seems to elude most.

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Universum consultants answer your questions about employer branding strategies and give hints for your daily work. In this issue Axel Keulertz, Research Director DACH, helps you to discover your employer brand. If you would like to ask your own questions, please email us:
UQtip (at) universum.se
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