Swiss marketing student’s Ideal Employers

The Swedish-based employer branding consultancy Universum, reveals its research on Swiss most ambitious career-seekers and presents their choice of Ideal Employers. The Swiss Student Survey 2011 is based on  27,000 employer evaluations, reflecting the opinions of 9 165 students, therefrom over 1,400 marketing students.

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Employer Branding Forum Mai 19th 2011

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Universum Awards: Newcomer Awards 2011

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Employer branding is finding and attracting people who fit your culture

Cecilia Dahlström, Global Marketing Director at Universum, presents the evolutionary change in recruitment communication to the current practice known as personality targeting in her article entitled, Matchmaking Employers with Employees: the Era of Personality Targeting, featured in the Journal of Corporate Recruiting Leadership. “Employer branding is now about finding and attracting people who fit your culture; it’s no longer just a question of having the right skills”, she says.  Read the rest of this entry »

Universum Awards 2011

The Universum Awards is a chance to network with employer branding & HR professionals and members of universities. It’s the time of year to discover the results of the Universum Student Survey 2011. Registration is possible now. Read the rest of this entry »

Universum Professional Survey 2010 Results

The results of the Swiss Professional Survey reveal how working professionals perceive organizations as employers in Switzerland. The research functions as a basis for decision-making when recruiting professionals, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an employer has over professionals.

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Enhance the employer brand – all the way from nursery school

Due to more people reaching retirement age and the declining interest in STEM-related education (science, technology, engineering and mathematics) in the west, the engineer deficit is growing. Industries such as aerospace and defence need far more scientists, technologists and engineers than soon will be available. Read the rest of this entry »

Do’s and dont’s for boomerang hiring

The theme of boomerang hiring is vey interessting, due to several advantages, but it is important to take into account also some specification related to this situation.

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Beyond pizza parties: Using targeted events to attract and recruit prime candidates

Everyone knows how difficult it is to connect with top candidates through traditional means of communication such as resume books or presentations. Strategically designed events can give you a much-needed edge in the pursuit of talent. Read the rest of this entry »

Career Fair Presence Makes or Breaks Your Brand

Career fairs are useful meeting points for students caring about their future career, the better source of information after employer websites according to the results of Universum’s Communicating with Talent 2010 report. Read the rest of this entry »

About Employer Branding Today

A UNIVERSUM initiative to share relevant, compelling and actionable employer branding news from a local perspective.

Note: the articles and comments represent the opinions of the authors and do not necessarily reflect the standpoint of Universum.

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Lauriane Schuller,
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Nelly Riggenbach Hasler,
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