In the course of brand alignment in 2011 Universum Switzerland will unite its print and online products under the umbrella of Careerstep. After the rebranding you will be presented with a print portfolio of proven quality under a new name. Jobguide Bewerbungsratgeber becomes Careerstep Bewerbungsratgeber, Jobguide Beruf will from now be published as Careerstep Berufe. We will of course keep our magazine Careerstep and the well known website www.careerstep.ch to top off our media offer.

The structure of the publications will remain the same: they will contain high quality editorial content of career information for students and graduates as well as offer space for company presentations. We are looking forward to your presentation as attractive employer in our rebranded portfolio.

The theme of boomerang hiring is vey interessting, due to several advantages, but it is important to take into account also some specification related to this situation.

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Everyone knows how difficult it is to connect with top candidates through traditional means of communication such as resume books or presentations. Strategically designed events can give you a much-needed edge in the pursuit of talent. Read the rest of this entry »

From the comments we’ve received, many employers have been asking how one can measure the ROI of their employer brand activities. We addressed this topic in a Universum Quarterly article back in 2008, entitled “Boost your employer brand budget using metrics and measurements”, but I thought it would be worthwhile relaying some of the key points in this article again.

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