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	<title>Employer Branding Today by Universum Quarterly - Switzerland &#187; EB Professionals</title>
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		<title>Universum Professional Survey 2011 &#8211; last days to take the survey!</title>
		<link>http://www.employerbrandingtoday.com/ch/2011/10/03/universum-professional-survey-2011-last-days-to-take-the-survey/</link>
		<comments>http://www.employerbrandingtoday.com/ch/2011/10/03/universum-professional-survey-2011-last-days-to-take-the-survey/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 13:07:48 +0000</pubDate>
		<dc:creator>lauriane.schuller</dc:creator>
				<category><![CDATA[Schweiz]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[Universum]]></category>
		<category><![CDATA[attractiveness]]></category>
		<category><![CDATA[EB Professionals]]></category>
		<category><![CDATA[Employer branding]]></category>
		<category><![CDATA[Ideal Employer]]></category>
		<category><![CDATA[professional survey]]></category>
		<category><![CDATA[Universum Communications]]></category>

		<guid isPermaLink="false">http://www.employerbrandingtoday.com/ch/?p=1376</guid>
		<description><![CDATA[Career goals, salary, work-life balance, ideal Employer – what are YOUR career expectations? The Universum Professional Survey, the worldwide biggest annual survey about career expectations is surveying Swiss professionals with academic background and a minimum of one year work experience. As we are publishing national results on this blog, we thought it would be interesting [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Career goals, salary, work-life balance, ideal Employer – what are YOUR career expectations?</strong></p>
<p><span id="more-1376"></span>The Universum Professional Survey, the worldwide biggest annual survey about career expectations is surveying Swiss professionals with academic background and a minimum of one year work experience.</p>
<p>As we are publishing national results on this blog, we thought it would be interesting for you to participate. Therefore, click on the following link and take part: <a href="http://survey.confirmit.com/wix/p1784923454.aspx?reid=42">http://survey.confirmit.com/wix/p1784923454.aspx?reid=42</a>.</p>
<p><strong>Why participate? </strong>You will automatically get <strong>for free</strong> a digital <strong>career guide </strong><strong>called “Networking works”</strong> as well as your personal<strong> career profile</strong> based on on your answers powered by Springboardr.com. <strong>You will also get </strong>the possibility to win an <strong>iPad 2</strong> in our national competition!</p>
<p><strong>The Universum Professional Survey 2011 is completely independent and your response is anonymous.</strong></p>
<p>Thank you very much for taking part!</p>
<p>Do you have any questions? Please send an email to <a href="mailto:ps11ch@universumeurope.com">ps11ch@universumeurope.com</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Universum Professional Survey 2010 Results</title>
		<link>http://www.employerbrandingtoday.com/ch/2011/01/10/universum-professional-survey-2010-results/</link>
		<comments>http://www.employerbrandingtoday.com/ch/2011/01/10/universum-professional-survey-2010-results/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 12:45:36 +0000</pubDate>
		<dc:creator>lauriane.schuller</dc:creator>
				<category><![CDATA[EB Today]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Schweiz]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[Universum]]></category>
		<category><![CDATA[attractiveness]]></category>
		<category><![CDATA[best employers]]></category>
		<category><![CDATA[EB Professionals]]></category>
		<category><![CDATA[Employer branding]]></category>
		<category><![CDATA[Employer branding strategy]]></category>
		<category><![CDATA[Ideal Employer]]></category>
		<category><![CDATA[most attractive employers]]></category>
		<category><![CDATA[professional survey]]></category>
		<category><![CDATA[Universum Communications]]></category>
		<category><![CDATA[Universum Top 100]]></category>

		<guid isPermaLink="false">http://www.employerbrandingtoday.com/ch/?p=945</guid>
		<description><![CDATA[The results of the Swiss Professional Survey reveal how working professionals perceive organizations as employers in Switzerland. The research functions as a basis for decision-making when recruiting professionals, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an employer has over professionals. Number of participants in [...]]]></description>
			<content:encoded><![CDATA[<p>The results of the Swiss Professional Survey reveal how working professionals perceive organizations as employers in Switzerland. The research functions as a basis for decision-making when recruiting professionals, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an employer has over professionals.</p>
<p><span id="more-945"></span></p>
<p>Number of participants in 2010: 3,158 respondents<br />
Field period: september 2010 to october 2010</p>
<p>In Switzerland, the employer that describes itself as the world&#8217;s leading nutrition, health and wellness company, Nestlé won its title as business professionals&#8217; Ideal Employer of the year.</p>
<p>Alongside Nestlé&#8217;s victory, the Swiss-Swedish multinational corporation ABB, operating in power and automation technology, ranked no. 1 by Switzerland&#8217;s engineering professionals.</p>
<p>The rankings are presented according to the professionals’ background field of study.<br />
Please use the link below, to see the rankings:<br />
<a href="http://www.universumglobal.com/IDEAL-Employer-Rankings/Professional-Surveys/Switzerland">http://www.universumglobal.com/IDEAL-Employer-Rankings/Professional-Surveys/Switzerland</a></p>
]]></content:encoded>
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		<item>
		<title>Do&#8217;s and dont&#8217;s for boomerang hiring</title>
		<link>http://www.employerbrandingtoday.com/ch/2010/12/08/dos-and-donts-for-boomerang-hiring/</link>
		<comments>http://www.employerbrandingtoday.com/ch/2010/12/08/dos-and-donts-for-boomerang-hiring/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 15:11:14 +0000</pubDate>
		<dc:creator>lauriane.schuller</dc:creator>
				<category><![CDATA[EB Today]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Schweiz]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[Universum]]></category>
		<category><![CDATA[EB Professionals]]></category>
		<category><![CDATA[Employer Brand]]></category>
		<category><![CDATA[employer brand activities]]></category>
		<category><![CDATA[Employer branding]]></category>
		<category><![CDATA[Employer branding strategy]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[Knwoledge]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Recrutment success]]></category>
		<category><![CDATA[Sustainable Employer Branding]]></category>
		<category><![CDATA[Universum Communications]]></category>

		<guid isPermaLink="false">http://www.employerbrandingtoday.com/ch/?p=891</guid>
		<description><![CDATA[The theme of boomerang hiring is vey interessting, due to several advantages, but it is important to take into account also some specification related to this situation. The advantages of  &#8220;boomerang&#8221; hiring, or bringing back the alums, are: • Reduce your recruitment expenses • Access a broader and qualified pool of candidates • Improve your [...]]]></description>
			<content:encoded><![CDATA[<p>The theme of boomerang hiring is vey interessting, due to several advantages, but it is important to take into account also some specification related to this situation.</p>
<p><span id="more-891"></span>The advantages of  &#8220;boomerang&#8221; hiring, or bringing back the alums, are:</p>
<p>• Reduce your recruitment expenses<br />
• Access a broader and qualified pool of candidates<br />
• Improve your company&#8217;s overall performance; alumni require less time to be productive<br />
• Gain individuals that already share values and expectations</p>
<p>Dos<br />
• Treat your alumni as you would treat other applicants. The demands should remain the same.<br />
• Only re-hire people who were top performers and left in good standing.<br />
• Understand the reasons why they left in the first place, and do your homework before interviewing to make sure those issues no longer exist.</p>
<p>Don’ts<br />
• Don’t lose contact with the alumni if the interview doesn’t turn into a hire.<br />
 • Don’t assume the alumni will take your offer over a competing one because of their past history with the company. They are still looking for the best opportunity.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Grand Opening of Online Employer Branding Store</title>
		<link>http://www.employerbrandingtoday.com/ch/2009/06/06/grand-opening-of-online-employer-branding-store/</link>
		<comments>http://www.employerbrandingtoday.com/ch/2009/06/06/grand-opening-of-online-employer-branding-store/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 11:51:18 +0000</pubDate>
		<dc:creator>joanna.rusin-rohrig</dc:creator>
				<category><![CDATA[EB Today]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Universum]]></category>
		<category><![CDATA[EB Professionals]]></category>
		<category><![CDATA[EB Store]]></category>
		<category><![CDATA[Employer Branding Store]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Universum Communications]]></category>

		<guid isPermaLink="false">http://www.employerbrandingtoday.com/ch/?p=277</guid>
		<description><![CDATA[Universum Communications announces the launch of its on-line Employer Branding (EB) Store. It’s an exclusive online shop catered to providing research and knowledge-based products to HR, Marketing and EB Professionals to help them achieve their organisation’s or company’s desired appeal as an employer on the talent and recruitment market. The store is unique by being [...]]]></description>
			<content:encoded><![CDATA[<p>Universum Commun<a href="http://www.employerbrandingstore.com"><img class="alignleft size-full wp-image-276" src="http://www.employerbrandingtoday.com/ch/files/2009/06/employer-branding-store-logo_email-small.jpg" alt="employer-branding-store-logo_email-small" width="160" height="64" /></a>ications announces the launch of its<strong> <a href="http://www.employerbrandingstore.com">on-line Employer Branding (EB) Store</a></strong>. It’s an exclusive online shop catered to providing research and knowledge-based products to HR, Marketing and EB Professionals to help them achieve their organisation’s or company’s desired appeal as an employer on the talent and recruitment market.</p>
<p><span id="more-277"></span></p>
<p>The store is unique by being the first in the area of EB. It offers products from around the world and gives customers the advantage of choosing what they want, allowing them to customise the offer and receive immediate delivery of their purchase.</p>
<p><strong>The shops product portfolio ranges from</strong></p>
<p>1) providing insider market knowledge regarding how companies and organisations work with their EB and EB activities, to</p>
<p>2) more specific items of use such as the on “campus temperature report” that allows employers to understand the career preferences of students from the academic institutions that are of focus, to</p>
<p>3) events and</p>
<p>4) other research based topics.</p>
<p>Michiel Pool, the project leader explains what Universum would like to achieve, “In the near future easily accessible products will be uploaded to the site. Like individual rankings, chapters of bigger products and also other EB books. Basically, it should be possible to buy whatever you want, small or big. That is the dream and also I want it to become the global platform for all EB products and services &#8211; not only exclusive to Universum. Here you will find all worth knowing about Employer Branding!”</p>
<p>To view the range of products, visit our EB shop at <strong><a href="http://www.employerbrandingstore.com">www.employerbrandingstore.com</a><br />
</strong></p>
<p><strong><a href="http://www.employerbrandingtoday.com/ch/wp-admin/www.employerbrandingstore.com"><img class="alignleft size-full wp-image-294" src="http://www.employerbrandingtoday.com/ch/files/2009/06/eb-store_web-small.gif" alt="eb-store_web-small" width="448" height="242" /></a><br />
</strong></p>
]]></content:encoded>
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