Branding during a recession

michalk by Michal Kalinowski, CEO Universum

We have all heard the ominous word: recession. The media paints doomsday scenarios like the IT crash of the 1990’s: soaring unemployment rates and scores of bankrupt companies. But, several organisations point out some
major differences between then and now. The OECD, for example, says that the coming recession will be more selective, affecting mostly the so-called ‘blue-collar’ industries. Meanwhile, the talent pool continues to shrink, and the retirement waves continue to increase.

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