Universum Professional Survey 2011 – last days to take the survey!

Career goals, salary, work-life balance, ideal Employer – what are YOUR career expectations?

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Are women from Venus?

After many years of gender issues in the professional world being discussed in the media no real significant progress was made in this case. It is clear that the preferences of women and men differ and this is the case also when talking about career. Let`s have a glance at the employer rankings in Switzerland split in two categories showing the perspective of male and female students. Read the rest of this entry »

Swiss vs. European Students Salary Expectations

Universum, the Swedish-based employer branding consultancy, reveals its research on the european most ambitious career-seekers. The study is based on 60,700 employer evaluations, and 19,890 students studying at Europe’s top academic institutions.

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Swiss marketing student’s Ideal Employers

The Swedish-based employer branding consultancy Universum, reveals its research on Swiss most ambitious career-seekers and presents their choice of Ideal Employers. The Swiss Student Survey 2011 is based on  27,000 employer evaluations, reflecting the opinions of 9 165 students, therefrom over 1,400 marketing students.

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Universum Awards: Slides

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Universum Awards: TOP in Industry winners 2011

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Employer branding is finding and attracting people who fit your culture

Cecilia Dahlström, Global Marketing Director at Universum, presents the evolutionary change in recruitment communication to the current practice known as personality targeting in her article entitled, Matchmaking Employers with Employees: the Era of Personality Targeting, featured in the Journal of Corporate Recruiting Leadership. “Employer branding is now about finding and attracting people who fit your culture; it’s no longer just a question of having the right skills”, she says.  Read the rest of this entry »

Diversity webinar: EMPLOYER BRANDING CHALLENGE

Understanding diversity and approaching this challenge in an effective way will be key for the success of any company – not only from a sourcing perspective, but also from a market perspective. To help you understand and face this challenge, UNIVERSUM is organising a webinar on diversity on February 28th, 15h CET.

Information and registration at: http://www.universumglobal.com/special-pages/webinar_diversity

Universum Professional Survey 2010 Results

The results of the Swiss Professional Survey reveal how working professionals perceive organizations as employers in Switzerland. The research functions as a basis for decision-making when recruiting professionals, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an employer has over professionals.

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Swiss media portfolio united under one name

In the course of brand alignment in 2011 Universum Switzerland will unite its print and online products under the umbrella of Careerstep. After the rebranding you will be presented with a print portfolio of proven quality under a new name. Jobguide Bewerbungsratgeber becomes Careerstep Bewerbungsratgeber, Jobguide Beruf will from now be published as Careerstep Berufe. We will of course keep our magazine Careerstep and the well known website www.careerstep.ch to top off our media offer.

The structure of the publications will remain the same: they will contain high quality editorial content of career information for students and graduates as well as offer space for company presentations. We are looking forward to your presentation as attractive employer in our rebranded portfolio.

About Employer Branding Today

A UNIVERSUM initiative to share relevant, compelling and actionable employer branding news from a local perspective.

Note: the articles and comments represent the opinions of the authors and do not necessarily reflect the standpoint of Universum.

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Complete email addresses: prefix@universumeurope.com
Comments to editor:
Lauriane Schuller,
Project Manager Marketing

Tel.: +41 61 385 55 02
Mobile: +41 (0) 76 339 44 78
Email prefix: Lauriane.Schuller
More information about Employer Branding
Nelly Riggenbach Hasler,
Director DACH

Tel.: +41 (0) 61 385 55 00
Email prefix: Nelly.Riggenbach