Social Media and Social Networks becomes a hot topic in the recruitment sector. Since the generations Y and X – also called the «Digital Natives» – reached working age, we better understand the influence Social Medias Networks can have on their life.
Today only few recruiters admit that they are «googling» candidates. But, how to resist? Playing «Big Brother» is a natural tendency; this is only really bad for those candidates, not being aware of the power of bad communication and sharing for example their «binge drinking » evening pictures!
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We are often asked to provide speakers for panel discussions and events related to employer branding. If you wuold like to hear Universum’s speaker you can find a list of events we are part of at our website. The next upcoming event we are part of in Switzerland is the Personal Swiss.
Should you be interested in us presenting our research or sharing our experience on employer branding with your audience, please approach Lauriane Schuller (lauriane.schuller (at) universumeurope.com) from our Swiss team. She will be glad to help you processing your request internally.
Understanding diversity and approaching this challenge in an effective way will be key for the success of any company – not only from a sourcing perspective, but also from a market perspective. To help you understand and face this challenge, UNIVERSUM is organising a webinar on diversity on February 28th, 15h CET.
Information and registration at: http://www.universumglobal.com/special-pages/webinar_diversity
The Universum Awards is a chance to network with employer branding & HR professionals and members of universities. It’s the time of year to discover the results of the Universum Student Survey 2011. Registration is possible now. Read the rest of this entry »
Nelly Riggenbach Hasler will be speaking about the development of Employer Value Proposition at the Personal Swiss on 5th April in Zurich. Her slot is scheduled in Forum 3, 11:20 – 12:05. Book this time in your agenda if you are attending the fair!
Details about the lecture (in German):
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The results of the Swiss Professional Survey reveal how working professionals perceive organizations as employers in Switzerland. The research functions as a basis for decision-making when recruiting professionals, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an employer has over professionals.
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Due to more people reaching retirement age and the declining interest in STEM-related education (science, technology, engineering and mathematics) in the west, the engineer deficit is growing. Industries such as aerospace and defence need far more scientists, technologists and engineers than soon will be available. Read the rest of this entry »
In the course of brand alignment in 2011 Universum Switzerland will unite its print and online products under the umbrella of Careerstep. After the rebranding you will be presented with a print portfolio of proven quality under a new name. Jobguide Bewerbungsratgeber becomes Careerstep Bewerbungsratgeber, Jobguide Beruf will from now be published as Careerstep Berufe. We will of course keep our magazine Careerstep and the well known website www.careerstep.ch to top off our media offer.
The structure of the publications will remain the same: they will contain high quality editorial content of career information for students and graduates as well as offer space for company presentations. We are looking forward to your presentation as attractive employer in our rebranded portfolio.
The theme of boomerang hiring is vey interessting, due to several advantages, but it is important to take into account also some specification related to this situation.
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Parents tend to strongly influence our career choices. Factors such as gender and social background naturally have an impact, too, and so do TV shows and celebrities. But in a world with numerous options and where the media plays a large part, our parents still play the most significant role. Read the rest of this entry »
