European Student Survey: Has Gen Y become cynical?

Europe’s top students now disregard CSR & High Ethical Standards. Above all, they favour well-known, successful and prestigious employers. Europe’s Top 100 Ideal Employers elected by 19,890 students.

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Employer Branding Forum Mai 19th 2011

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Universum Awards: Slides

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Universum Awards: TOP in Industry winners 2011

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Universum Awards: Newcomer Awards 2011

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Universum Awards: Student of the Year 2011

On May 5th 2011 the Employer Branding specialist Universum awarded four Student of the Year distinctions to Swiss students, selected in collaboration with Axpo, Baloise, Deloitte and SBB. Read more about the winners and the project in this article.

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Universum Awards: Ideal Employer Awards 2011

The Swiss Universum Awards took place on Mai 5th 2011 at the Kongresshaus Zürich.
The evening celebrated the Ideal Employers 2011 elected by 9,165 Swiss students in following categories.

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Universum Awards 2011: The pictures

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Employer branding is finding and attracting people who fit your culture

Cecilia Dahlström, Global Marketing Director at Universum, presents the evolutionary change in recruitment communication to the current practice known as personality targeting in her article entitled, Matchmaking Employers with Employees: the Era of Personality Targeting, featured in the Journal of Corporate Recruiting Leadership. “Employer branding is now about finding and attracting people who fit your culture; it’s no longer just a question of having the right skills”, she says.  Read the rest of this entry »

Social Media Networks and recruitment issues

Social Media and Social Networks becomes a hot topic in the recruitment sector. Since the generations Y and X – also called the «Digital Natives» – reached working age, we better understand the influence Social Medias Networks can have on their life.
Today only few recruiters admit that they are «googling» candidates. But, how to resist? Playing «Big Brother» is a natural tendency; this is only really bad for those candidates, not being aware of the power of bad communication and sharing for example their «binge drinking » evening pictures!
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About Employer Branding Today

A UNIVERSUM initiative to share relevant, compelling and actionable employer branding news from a local perspective.

Note: the articles and comments represent the opinions of the authors and do not necessarily reflect the standpoint of Universum.

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Lauriane Schuller,
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