Universum Professional Survey 2011 results

The results of the Swiss Professional Survey reveal how working professionals perceive organizations as employers in Switzerland. The research functions as a basis for decision-making when recruiting professionals, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an employer has over professionals.

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Don’t use careers fairs and campus activities arbitrarily

Career fairs may have a traditional and old-fashioned feel, but they are nevertheless popular among students and employers. Career fairs and other campus activities, such as seminars and company presentations, are a relatively inexpensive way to strengthen your employer brand.

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Universum TOP 100 Employers 2010

On 8th October the Swiss edition of Unviersum TOP 100 was published and distributed together with the magazine Bilanz. We are proud to present this exclusive publication where top employers for graduates are featured.

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Social media in EB: Facebook case

On September 26th 2006, facebook.com opened its pages to anyone over the age of 13 with a valid email address. Three years later, almost everyone you know has an account and employers of all sizes are wondering if they are missing a trick.

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Swiss students don't prioritize job security

Emerging from turbulent times, American undergraduates voice their concern for job security louder than students in other countries. From nine possible career goals, Universum asked 300,000 university students around the world to select their three most important goals. The need to feel secure or stable in a job is an actual career aspiration for most students. In thirteen out of 25 countries, job security was in their top three choices, whereas Swiss students don’t prioritize it in their range of career objectives.

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Behind diversity

Achieving gender diversity in the workplace is typically a matter of integrating women into a male-dominated environment. However, in certain cases, the opposite is true: the workplace is predominately female, and the organisation hopes to increase the percentage of male employees.
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Swiss Students of the Year

Universum awarded the Swiss Students of the Year 2010!

  • Yolanda Hell, Female Power Student of the Year (L)
  • Nadia Langensand, Female Innovation Student of the Year (R)

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MBAs want international careers, but do not prioritise this when looking for employers

MBAs want international careers, but do not prioritise this when looking for employers

Based on 7,028 employer evaluations, reflecting the opinions of 2,009 students, Universum releases the European MBA Ideal Employer rankings. The data highlights the differences between Europe’s MBA and undergraduate/Master’s students. 

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The world’s Top 50 most attractive employers: Google followed by Microsoft

First Global Index of Employer Attractiveness
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Universum presents, for the first time, the world’s Top 50 most attractive employers. Compiled from 11 out of the 12 leading economies, nearly 120,000 students from top academic institutions chose their ideal companies to work for. Google is the world’s most attractive employer, followed closely by its rival, Microsoft. This is the only global index of employer attractiveness and highlights the world’s most powerful employer brands, those companies that are the most successful in talent attraction and retention. Read the rest of this entry »

How social media can grow your employer brand

Per Håkansson, CEO of CareerTV, held a webinar on Monday this week on how companies can use social media to build their employer brand. The webinar was attended by a number of employers and there was a discussion on how companies can get started to develop an employer brand presence in the social media field.

You are welcome to view the online presentation below. If this is a subject of interest to you, please feel free to suggest a topic. Universum will be happy to organise future webinars.

About Employer Branding Today

A UNIVERSUM initiative to share relevant, compelling and actionable employer branding news from a local perspective.

Note: the articles and comments represent the opinions of the authors and do not necessarily reflect the standpoint of Universum.

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Lauriane Schuller,
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