Universum Awards 2011

The Universum Awards is a chance to network with employer branding & HR professionals and members of universities. It’s the time of year to discover the results of the Universum Student Survey 2011. Registration is possible now. Read the rest of this entry »

Enhance the employer brand – all the way from nursery school

Due to more people reaching retirement age and the declining interest in STEM-related education (science, technology, engineering and mathematics) in the west, the engineer deficit is growing. Industries such as aerospace and defence need far more scientists, technologists and engineers than soon will be available. Read the rest of this entry »

Swiss media portfolio united under one name

In the course of brand alignment in 2011 Universum Switzerland will unite its print and online products under the umbrella of Careerstep. After the rebranding you will be presented with a print portfolio of proven quality under a new name. Jobguide Bewerbungsratgeber becomes Careerstep Bewerbungsratgeber, Jobguide Beruf will from now be published as Careerstep Berufe. We will of course keep our magazine Careerstep and the well known website www.careerstep.ch to top off our media offer.

The structure of the publications will remain the same: they will contain high quality editorial content of career information for students and graduates as well as offer space for company presentations. We are looking forward to your presentation as attractive employer in our rebranded portfolio.

Do’s and dont’s for boomerang hiring

The theme of boomerang hiring is vey interessting, due to several advantages, but it is important to take into account also some specification related to this situation.

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Parents play the largest role in our career decisions

Parents tend to strongly influence our career choices. Factors such as gender and social background naturally have an impact, too, and so do TV shows and celebrities. But in a world with numerous options and where the media plays a large part, our parents still play the most significant role. Read the rest of this entry »

Beyond pizza parties: Using targeted events to attract and recruit prime candidates

Everyone knows how difficult it is to connect with top candidates through traditional means of communication such as resume books or presentations. Strategically designed events can give you a much-needed edge in the pursuit of talent. Read the rest of this entry »

The “me brand”

Jobseekers today are aware of the importance of building up their employability and are focused on developing their personal brand, i.e. the professional image they portray to potential employers. They are increasingly aware of the importance of managing their online profiles, via professional and social networks, whether it’s LinkedIn or Facebook. For this reason, many are “badge collectors” and strive to get work experiences at companies that have a positive image, are well-known and recognized internationally. The reputation of the company has a large influence for today’s top talent. Read the rest of this entry »

World’s most Attractive employer 2010

Big 4 challenge Google’s position as the world’s most attractive employer — Universum releases the global talent attraction index: “The World’s Most Attractive Employers 2010”. Read the rest of this entry »

Swiss Students of the Year

Universum awarded the Swiss Students of the Year 2010!

  • Yolanda Hell, Female Power Student of the Year (L)
  • Nadia Langensand, Female Innovation Student of the Year (R)

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Universum Awards 2010: Our winners celebrated in Zürich

The Swiss Universum Awards took place on Mai 20th at Die Giesserei in Zürich-Oerlikon.
The evening celebrated the top Ideal Employers of business and engineering, IT and natural science students in Switzerland.

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A UNIVERSUM initiative to share relevant, compelling and actionable employer branding news from a local perspective.

Note: the articles and comments represent the opinions of the authors and do not necessarily reflect the standpoint of Universum.

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